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The history of the sport of persons with disabilities in the world
ČERNÝ, Daniel
The thesis is concerned with the world history of sport of disabled athletes from its inception to the present. The thesis is delimited to the main chapters preoccupied with the inception and development of classification of disabled athletes and then to chapters dealing with the inception and evolution of organisations for athletes with physical disability, sensory disability and mental disability. The last two chapters are concerned with the history of Paralympics and Deaflympics including the list of all participating sports. The issue is treated from its inception to the present including the explanation of characterization of disability and key words founded in this issue.
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The influence of the e-commerce logistics on the costumer satisfaction
Černý, Daniel ; Jirsák, Petr (advisor) ; Chroboček, Jakub (referee)
This thesis analyzes the impact of processes associated with order execution on customer satisfaction. The theoretical part should introduce readers to current and relatively comprehensive e-commerce market. The objective is to formulate and highlight information and concepts, which are important for understanding the subsequent practical applications. The thesis is focused on logistics processes that affect customer satisfaction, e.g. receiving, assembling and shipping. The practical part should analyze the processes using the example of an online store Mall.cz. The main interest of the thesis emphasis on the functioning of the distribution center, identification of bottlenecks and the implementation of measures for the efficient order execution. In the final part the author analyzes three major competitors and their offers of the delivery of goods. The output of that part is a SWOT analysis. The main objective of the thesis is to identify the key factors of logistics processes and evaluate their impact on customer satisfaction. A specific feature and benefit of this work is the interconnection of marketing and logistics perspective.
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The influence of the automotive industry on the economy of CD Cargo
Černý, Daniel ; Zelený, Lubomír (advisor) ; Šimůnek, Jan (referee)
This thesis deals with freight transport especially focused on customers in the automotive industry. The introduction describes in several paragraphs railway history and its reforms in the nineties, then this section contains the specifics of rail freight and finally there are mentioned the milestones of the automotive industry development. The general introduction is followed continuously by practical part, which deals with the activities of CD Cargo. The attention is particularly paid to cooperation with customers from automotive industry. The starting point for further research are various aspects that should help you to look at the issue comprehensively. There is described the cooperation of CD Cargo with car factories, which are located in the Czech republic. The final section deals with the description of the strategic steps and suggests trends for the near future, again with respect to commodity Automotive.
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Analysis of internet marketing tools with the focus on czech companies
Černý, Daniel ; Postler, Milan (advisor) ; Průša, Přemysl (referee)
The first part represents an overiew of basic marketing terms and concepts with the emphasis on marketing communications and current marketing trends. The main topic of this bachelor thesis, internet marketing and its tools, gets an in-depth analysis in the second chapter, followed by relevant statistics concerning the use of internet in the Czech Republic. These two parts form a theoretical background for the actual research which compares the attitudes towards internet marketing within a group of different companies from different industries. The authors draws universal conclusions on modern era marketing, as well as particular recommendations for each company.
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