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National Repository of Grey Literature 13 records found  previous11 - 13  jump to record: Search took 0.00 seconds. 
Návratnost investic do lidského kapitálu v kraji Vysočina
 Čížková, Kateřina
The main target of my diploma thesis is individual rate of investment return on investment in human capital, which is represented education in this diploma thesis. The first part is focused on basic terminology of human capital, origin and development of Theory of human capital promoted by Chicago school of economics and especially definition of costs and returns. The second part of the thesis deals with micro-economic analysis of basic economic indicators such as the structure of population according to education, wage structure and rate of unemployment according in Vysočina region. The last part deal with calculation rate of return using Shortened method. Calculation rate of return is completed about estimate productivity using Internal rate of return (IRR) and Net present value (NPV).
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Analysis of fresh juice and smoothies market in the Czech Republic
 Šťavíková, Hana ; Vávra, Oldřich (advisor) ; Čížková, Kateřina (referee)
This master thesis deals with the analysis of fresh juice and smoothie market in the Czech Republic. The goal of this thesis is to investigate the market of both fresh bars and fresh juices and smoothies that can be bought in the store. Another goal is to determine consomer's needs on this market. For the purpose of finding out those information, a quiestionnare was compiled. The questionnaire was targeting young people age between 20 and 30 years who either live or at least spend most of their time in big cities. The results of the questionnaire then served as a starting point for further analysis. During working on this paper I was doing a regular storecheck in the 4 most visited grocery chains. For a deeper understanding of the target group, two focus groups were held. First one was targeting people that are regularly buying fresh juices and smoothies in grocery chains. Second one targeted the contrary -- people that have never bought such drinks. Reults of all research that were carried out served as a starting point for further recommendation.
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Preparation of trade fair (on concrete example)
 Čížková, Kateřina ; Filipová, Alena (advisor) ; Šretr, Tomáš (referee)
In my bachelor thesis I discuss participation in trade fair for the travel and tourism industry by the regional authority (specifically the Regional Authority of Karlovy Vary Region). The goal of the thesis is to give a systematic view of all obligations and activities that are directly and indirectly connected with this participation. In the first chapter I anylyse trade fairs from a theoretical point of view and next focus on particular steps regional authorities must take - from an application, to getting donations to actual part at the trade fairs. As a practical example I have choosen the Holiday World 2010 trade fair, where the Karlovy Vary Region took part as a main exhibitor.
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National Repository of Grey Literature : 13 records found   previous11 - 13  jump to record:
See also: similar author names
2 Čížková, Kamila
4 Čížková, Karla
3 Čížková, Karolína
10 Čížková, Klára
7 Čížková, Kristýna
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