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National Repository of Grey Literature

5 records found

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	Language of McDonald's TV advertising Pravdová, Markéta Analysis of style and lexical means of advertising; orientation on young people and its influence on the language of McDonald's TV advertising. Detailed record
	Rhetorical questions in television debates Mrázková, Kamila Functions and use of rhetorical questions in TV political debates. Detailed record
	Persuasiveness and sincerity Čmejrková, Světla Analysis of advertising discourse. Detailed record
	How to persuade womens? Strategies and means of persuasion in women´s magazines Hoffmannová, Jana Linguistic techniques of persuasion (imperatives, rhetorical questions, loanwords, and many means od evaluation and criticism) used in magazines for women. Detailed record
	Specificity of a commentary with the emphasis on persuasion Mžourková, Hana Verbal means of persuasion. Detailed record

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