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Glocalization on the example of the HBO Czech Republic
Uhlík, Dominik ; Miessler, Jan (advisor) ; Křemen, Pavel (referee)
This bachelor thesis aims on the phenomenon of media convergence and especially the spatial media convergence. Media convergence affects our lives every day now, where it has been the most noticeable since the digitalization and Web 2.0 era. It relates to technologies, provides access and the response of the audience towards media content and thus enables closer link between the media producers, media content and their audience. Globalization, as one of the products of spatial convergence, entered the media industry through the digitalization. Glocalization represents one of the trends associated with globalization and it is described as a situation where a global media producer, distributing its consent world wide, spend resources to create a local production. This thesis is focused on one such example, HBO company, originally an American premium cable and satellite television network, with a business model of monthly subscription. HBO distributes its consent via its subsidiaries based in South America, Europe and Asia. These local markets create their own content. The same statement is valid for Czech Republic. I have done the profitability analysis of the local consent production of HBO, Czech Republic according to their internal data. Analyzed data describe the changes in the amount of...
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