|
|
Building Credibility of Real Estate Agency via the Internet
Svojšová, Lucie ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
The main aim of this diploma work is to propose a set of measures for the internet presence of real estate agencies increasing their credibility. Theoretic part deals with notions like internet and internet marketing with a focus on internet marketing tools. Practical part is dedicated to building credibility of real estate agency via the Internet. First, used practices of real estate agencies are introduced using my own statistics. Then, selected procedures are applied and evaluated on a case-specific real estate agency using two questionnaires. At the end, the measures that can potentially increase credibility of the real estate agencies are summarized and evaluated whether they are the optimal solutions.
|
|
|
The use of social networks in business focusing on marketing
Svobodová, Jana ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
This diploma thesis analyzes the position of social networks in the Czech Republic and describes their potential usage for business with a scope on marketing. The work focuses on the social network Facebook, which in terms of number of users and their activity is the most represented social network in the Czech Republic and therefore represents the highest advertising potential. The work describes the creation of both paid and unpaid forms of communication within this social network and presents an optimal solution for its involvement in company's activities. The findings were applied in practice to the Facebook profile of www.milujito.cz e-shop.
|
|
|
Factors influencing the choice of e-shop in the shopping process
Lovas, Jan ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
The first chapter covers the basics of the Internet as well as the strenghts and weaknesses of online shopping and data collection. The second chapter describes the decision-making process of the consumer along with possibilities of communications with customers and the differences between the bricks-and-mortar and the online customers. The third chapter provides research and results evaluation methods. The fourth chapter describes the selected search portals that help customers with the choice where to shop. The last chapter is devoted to the results of quantitative and qualitative research together with the recommendation of elements that an online store should include.
|
|
|
Online purchases
Vágnerová, Jitka ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
The thesis concerns with online purchases. It is more focused on the analysis of the target audience in the fitness studio, a production of a web and an online systém, their price calculation, involvement of the specific SEO optimalization for the fitness field and evaluation of the attendance measured by Google Analytics. It connects tools that are nearly free of charge and so e-mailing, social media Facebook and video canal YouTube. The company should make a decision about an investment in a new online presentation according to the discovered data.
|
|
|
Internet Marketing in the sale of textbooks
Brichzinová, Jana ; Topolová, Ivana (advisor) ; Kubálková, Markéta (referee)
This paper deals with the use of internet marketing in selling textbooks. The aim is to suggest how to use internet marketing for the sale of textbooks (or books in general), based on knowledge of Internet users about internet marketing and based on information about the purchase of books these people. The objective is attained by a questionnaire survey among Internet users and buyers of books.
|
|
|
Computer tools for customer acquisition
Terletska, Svitlana ; Topolová, Ivana (advisor) ; Koubalíková, Jitka (referee)
Based on real company and real data the aim of this work is to establish computer tools that are most effective for new customers acquisition. CRM system has been used as a tool to determine the results and calculate the sales funnel of the company. This bachelor work is focused on theoretical and practical processing issues. Conclusion contains a summary of the work and the author's recommendations for the company.
|
|
|
Social networks as a means of a law firm´s communication
Blažek, Michal ; Topolová, Ivana (advisor) ; Kubálková, Markéta (referee)
The bachelor thesis "Social networks as a means of law firm's communication" focuses on marketing and communication aspects of social networks, which are demonstrated on the example of Law firm Švehlík & Mikuláš's Facebook profile. The aim is to evaluate, how the social network profile affects the firm itself. The first, theoretical part, briefly characterises Marketing, Marketing mix, Marketing communication, On-line communication and last but not least Social networks. The main focus there is on Facebook. The second, practical part, describes the process of creating and controlling the Law firm Švehlík & Mikuláš's Facebook profile. In the end there is an evaluation of profile metrics, which leads to recommendations in order to improve the control and usage of Facebook profiles in general.
|
|
|
Use of enterprise social networks in company
Smitková, Kristína ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
The thesis is focused on analyzing possible uses of enterprise social networks in an organization and impacts of the implementing on processes and employees. The term social network is defined and possible uses are listed in the first part of the thesis. The thesis continues with a definition of enterprise social networks and a description of their characteristics. The first chapter provides a list of the featu-res and functions of enterprise social networks of different vendors. Pros and cons of using enterprise social network Yammer are detailed. Yammer is one of the most common networks and has been used in a business case of Manica's client, which is described in the practical part of the thesis. Conclusion of the thesis is an overview of enterprise social networks available on the market and a summary of the advantages and disadvantages of implementa-tion.Using acquired knowledge can be concluded modalities for the an application of corporate social network in the environment of any organization.
|
|
|
Teleworking - current situation in the Czech republic
Helclová, Kateřina ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
This bachelor thesis focuses on teleworking (homeworking) and its current situation in the Czech republic. It is divided into two parts. The first, theoretical part, familiarizes with chosen topic. It explains basic terms, describes an attitude of the European Union and aspects of teleworking in the Czech law. Mission of this part is to submit a common attributes of teleworking, point out on existing technologies in remote working and highlight its possible advantages and disadvantages for employees as well as for employers. Practical part focuses on how Microsoft Czech Republic puts teleworking (homeworking) into practice. Part of it is also a research among employees of this company. The objective of this bachelor thesis is to provide recommendation to managers who plan to use the concept of teleworking in their companies.
|
|
|
Design of Internal Information System
Kanta, Ondřej ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
The thesis focuses on designing a model for corporate internal information system. The theoretical part characterizes possible intranet risks and principles it should be based on. The practical part contains introduction of a company for which it was created through a case study, its design and realization of the project, its consequent evaluation resulting in definition of a corporate internal information system model based on acquired findings.
|
guest ::
