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Recurrent stereotypes in magazines for teenagers at the beginning of the eighties and today-the media image of parents
 Mišíková, Kateřina ; Čeňková, Jana (advisor) ; Švec, Štefan (referee)
The bachelor thesis "Repeating Stereotypes in Youth Magazines in Early 1980s and Today - Media Image of Parents" deals with a content analysis of two magazines, Sedmička pionýrů and Bravo Girl, focusing on the image of parents created by these magazines. The theoretical part explains the terms stereotype and media image and describes the content analysis method. It also deals with mental development of teenagers and the influence of the media. This part presents the results of several studies focused on the media preferences of teenagers. Finally it provides information about the history of the above magazines, their characteristics and a description of the individual sections. On the example of Sedmička pionýrů the thesis describes how political situation and changes in society affect the magazine's form and content. The part devoted to the Bravo Girl magazine concentrates, among other things, on girls magazines in general, on the language they use and on their effect on young girls. The analytical part describes the processing of the content analysis and its results including charts and tables. It tries to answer the question whether the images of parents show stereotypes and whether these stereotypes repeat themselves over time.
Detailed record
Recurrent stereotypes in magazines for teenagers at the beginning of the eighties and today-the media image of parents
 Mišíková, Kateřina ; Čeňková, Jana (advisor) ; Švec, Štefan (referee)
The bachelor thesis "Repeating Stereotypes in Youth Magazines in Early 1980s and Today - Media Image of Parents" deals with a content analysis of two magazines, Sedmička pionýrů and Bravo Girl, focusing on the image of parents created by these magazines. The theoretical part explains the terms stereotype and media image and describes the content analysis method. It also deals with mental development of teenagers and the influence of the media. This part presents the results of several studies focused on the media preferences of teenagers. Finally it provides information about the history of the above magazines, their characteristics and a description of the individual sections. On the example of Sedmička pionýrů the thesis describes how political situation and changes in society affect the magazine's form and content. The part devoted to the Bravo Girl magazine concentrates, among other things, on girls magazines in general, on the language they use and on their effect on young girls. The analytical part describes the processing of the content analysis and its results including charts and tables. It tries to answer the question whether the images of parents show stereotypes and whether these stereotypes repeat themselves over time.
Detailed record

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