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Business Project
Rujbr, Lubomír ; Klíma, Petr (referee) ; Mandelík, Petr (advisor)
My diploma thesis is occupy by problems with business project. After determination basic notions which has connection with this thesis I make analysis internal and outer environment of company MMB Consulting, Ltd. and I propose business project building-up family houses in town Rosice u Brna for this company.
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Evaluation of the Financial Situation in the Firm and Proposals to its Improvement
Blahoušková, Simona ; Varmus, Milan (referee) ; Solař, Jan (advisor)
The diploma thesis focuses on the analysis of the financial situation of NEKR SERVIS s.r.o. company for the years 2003- 2006 through the use of selected methods of financial anylysis. In addition to the financial analysis also a SWOT analysis was undertaken to illustrate the strengths, weaknesses, shortcomings and opportunities of the company. Finally this thesis suggests possible solutions for the improvement of the financial situation of this company in the coming years.
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Marketing audit in selected company
ŠACHTA, Martin
This thesis addresses the implementation of marketing audit in selected companies. For the analysis of the selected engineering company ENGEL Strojirenska ltd. based in the South Bohemian Kaplice. The thesis is divided into an introduction and objectives, literature review, characteristics, implementing marketing audit itself, solution design changes, conclusion and list of references. The literature review is characterized by marketing, micro and macro environments, PEST analysis, Porter's five forces model, competitor analysis and marketing audit. The next part is a characteristic of the chosen company and the bulk of the work is devoted to the implementation of the marketing audit itself. There is an audit of the marketing environment, marketing audit strategies, audit marketing organization, marketing systems audit, audit marketing audit productivity and marketing activities.The necessary information is collected through structured interviews with company management. Based on the findings that emerged from the marketing audit is given a proposal for changes to improve the current situation in the company.
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A complex development of tourism supporting infrastructure in the region of Pelhřimov
PICKOVÁ, Blanka
This diploma thesis is divided into two parts, theoretical and practical. The theoretical part itself is divided into four chapters which focus on the issues of tourism and marketing. The theory was clarified with the use of various reference books. The practical part focuses first of all on the demarcation of the discussed area of the region of Pelhřimov. Then a profile of a visitor was emerged of the survey results. On the basis of the region's primary and secondary offerings analysis, a SWOT analysis of the discussed region has been made. Furthermore, a thorough strong and weak points analysis of the sport-recreation services has been made, which together with the survey results contributed to a proposal for modernization and potential accomplishing of the supporting infrastructure for the leisure time spending in which particular destination.
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Analysis of the marketing activities of selected small businesses
PEŠTOVÁ, Lucie
An integral part of business should be systematic and continuous process of creation, coordination and control of marketing activities. Marketing is important for easy penetration of the market, so that a prosperous and firm to ensure the continued existence market. The aim of the thesis is to analyze the marketing activities of selected service firms, mutual comparison of these activities on the basis of analyzes carried out to design the next process of improving these activities. For analysis, three firms were examined in which their marketing activities. Based on the analysis of the marketing mix, Porter's model, analysis of the communication mix and SWOT analysis to identify appropriate strategic approaches and suggestions for how marketing activities of units. Suggestions for improvement were recommended with respect to the financial possibilities owners analyzed service companies.
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Analysis of the conditions for a company entering into a foreign market
PAPOUŠKOVÁ, Jitka
The aim of this thesis is to analyze the conditions under which a company can enter a foreign market. I have chosen the company Ipema, spol. s r. o. for my thesis. The company operates in food processing industry, specifically in the manufacture of bakery, since 1992. The company wants to expand it´s products to the Austrian market. Motivation and the reason for this process is the interest of Austrian customers in bread. To succeed in a foreign market is not easy. It is very important to know all the conditions and obligations which must be realize.
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The management and economy system of the selected retail unit
JANDOVÁ, Tereza
The goal of the thesis The management and economy system of the selected retail unit is to evaluate status of management and economy system of the PRIOR ČESKÁ REPUBLIKA, s. r. o. and based on this analysis to identify strengths and weaknesses of the company and potential measures to improve. The first part of thesis covers the theoretical information about issues, in particular the definition of basic terms of trade, retail and financial analysis. The second part of thesis includes application theoretical knowledges.
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