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Spotřebitelské chování a preference na trhu mobilních telefonů
Machaníček, Lukáš
This thesis deals with consumer behavior on the mobile phone market. It focuses on identifying the factors that influence consumers in their purchase behavior and describes their purchase decision process. To determine consumer behavior was used a questionnaire survey on a sample of 508 respondents. This quantitative survey was complemented by interviews of 39 respondents. The data were being collected in April 2013. All the results were the basis for the compilation model of consumer behavior on the mobile phone market.
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Identifikace stěžejních faktorů ovlivňujících spotřebitelské chování v cestovním ruchu
Čechová, Marcela
This thesis examines the factors that affect consumer behavior in tourism. The main objective of this work is based on a questionnaire survey to identify these factors, in relation to quality. In primary research will be found out, how consumers behave in tourism today and will be revealed the factors that determine the quality of services. From the analyzed data will be presented recommendations for improving the quality of tourism services.
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Behaviour of consumers within the South Bohemian food market
MURTINGEROVÁ, Jana
This thesis analyses behaviour of consumers within the South Bohemian food market. First part theoretically describes basic concepts concerning this topic. Next part consists of research regarding South Bohemian merchant chains, primarily focussed on the number of them. Following section consists of a questionnaire. The aim of the research is to define consumers' behaviour in the food market. All data gathered and recommendations for change are summarized at the end in discussion and summary.
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Psychology of pricing
Bimaj, Arjola ; Král, Petr (advisor) ; Olšanová, Květa (referee)
Price is the element of the marketing mix that has direct effect in the profits of a company. The right price can boost the profit and the wrong price can significantly shrink it. Thus, the businesses need to set the right price in order to maximize their revenues. However, the newest factors in the economic field, the continuous changes in the environment and the current financial situation in the world has eroded the pricing power and forces the managers to look in every direction in order to be able and keep up with the changes. Therefore, the aim of the thesis is to study the psychology of pricing related to the factors that affect the consumers' psychology and behavior when it comes to purchasing decision. The information will be then useful inputs for the companies in order to understand these factors and use them to set the most suitable pricing method for their product.
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Specifics of Vietnamese people’s consumer behavior
Vo Thi Ha, An ; Skokanová, Dagmar (advisor) ; Říha, David (referee)
This bachelor thesis is devoted to analyse the consumer behavior of Vietnamese consumers and their habits in connection with the cultural and historical development of the country. The work aims to map consumer habits in this post-war developing country. Furthermore this work is following the differences in customer behavior of consumers from northern and southern part of Vietnam. The theoretical part of the thesis deals with the necessary theory of consumer behavior in general, while in the practical part the work is placed in the particular Vietnamese environment. At the end of the bachelor thesis there is an introduction, processing and the interpretation of the data obtained by the research of the topic said.
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Demand for cinemas - what determines the consumer behaviour?
Řeháková, Petra ; Mičúch, Marek (advisor) ; Kovanda, Lukáš (referee)
The main aim of this diploma thesis is to identify the determinants of behavior of demand for multiplexes in Prague. The main building material is the dataset of attendance and revenues evolution for individual movies distributed between years 2002 and 2011, always for the first four weeks from the premiere, provided by the Union of Film Distributors. The paper investigates consumer behavior on the movie market. The demand for movies is the dependent variable measured by the number of visitors in the corresponding weeks. The subject of analysis -- explanatory variable - is price, film rating (critics), genre, country of origin, character of time frame, frequency of screenings in a given week, format (2D/3D), length of movie, popularity of the actor/director, impact of movie series etc. The data are exposed to the regression according to which the significance of different variables is tested. The hypothesis about strong negative correlation of the price and quantity demanded is investigated based on the results, (Dewenter R., Westermann M., 2005) versus the hypothesis of weak sensitivity those two variables (Sangho Kim, 2009) against a more significant relationship of demand and other determinants. The influence of price on attendance has shown to be insignificant on the Prague movie market in the short term. A significant determinant impacting the attendance for a movie in the entire monitored period is the film rating, actor, length of movie, and number of screenings.
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The impact of changes in VAT on the market of books in the Czech Republic
Vaňková, Jana ; Chytilová, Helena (advisor) ; Mirvald, Michal (referee)
This paper examines the impact of changes in VAT on sales in bookshops. Another aspect, which is being examined, is verification of SČKN study. Sales of books have been continuously decreasing from 2008 due to increasing rates of VAT on books in this study. The theoretical part is focused on VAT, consumer behavior on the market of books and influence of substitution effect and income effect on demand of books. It has been found out only a slight price increase of books by comparing the prices of books before and after the VAT increase. Econometric analysis of sales of Czech and Slovak bookshops did not confirm the impact of VAT on sales of bookshops. The bookshop sales are influenced by a number of other aspects, particularly GDP.
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