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The shift in media consumption among generations Y and Z
Kotálová, Eliška ; Postler, Milan (advisor) ; Průša, Přemysl (referee)
This master thesis deals with the shift in media consumption among generations Y and Z. It is based on both similarity and small differences in media consumption among these generations as a current issue. The aim of this thesis is to focus on both similarity and small differences, to analyse them using the available data and to bring new information obtained by performing an own survey. This new information also can be a help to all stakeholders including employers, marketers etc. This thesis is divided into two parts. The theoretical part includes three chapters, the practical part includes two chapters. The first chapter presents media theoretically, the second chapter explains how each generation was formed a the third chapter presents a principle of making a questionnaire. The fourth chapter shows some interesting information about media consumption among generations Y and Z and these are verified in the questionnaire in the last chapter.
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Motivation and stimulation generation Z
Václavková, Tereza ; Stříteský, Marek (advisor) ; Bednář, Richard (referee)
Bachelor thesis Motivation and stimulation generation Z focuses on the current situation on the labour market, dominated by demand for certain technical positions over supply of workforce which possesses the necessary qualifications. The main objective is to build proposals, which will lead to an increase in labour supply offering technical qualifications for the company Rieter CZ s.r.o. The first part of the thesis includes theoretical knowledge, based on scientific literature, which are the basis for the practical part. The bachelor thesis focuses on defining the concepts of motivation and stimulation, the definition of selected aspects of labour market and demographic trends that have an impact on the development of human capital. The second - practical part is based on in-depth interview with the head of the personnel department of the company Rieter CZ s.r.o., which analysed the current situation in the company Rieter CZ s.r.o. Based on the analysis of secondary sources and interviews, which are attended by head of the personnel department of Rieter CZ s.r.o., director of elementary schools in Choceň and employee of the Labour Office in Ústí nad Orlicí, defined factors affecting the choice of follow-up studies and subsequent employment of elementary school pupils. Then follows analyse the motivation generation Z based on the survey. The final part are compiled proposals for the company Rieter CZ s.r.o., leading to an increase in labour supply which offers technical qualification.
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