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Marketing plan for etablishing a new business
Efimik, Alexey
Bachelor thesis is devoted to creation of a marketing plan for a new business broker agency. The object of theoretical part is to a make a guide on creation of a marketing plan and describe the tools needed for its creation. The object of a practical part is to create a marketing plan for the start-up business broker agency, which will be used in practice.
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Návrh komunikační strategie prostřednictvím Pintrestu pro vybranou firmu
Vodičková, Alžběta
Vodičková, A. The Proposal of communication strategy via Pinterest for chosen firm. Bachelor thesis. Brno: Mendel University, 2015. Bachelor thesis focuses on social network called Pinterest. The main objective is to design a communication strategy through social network Pinterest for a selected business. For this purpose author conducted a questionnaire survey (n = 392) in September and October 2014. Data were analysed with use of MS Excel and Statistica v. 12. Although there are users of Pinterest and their number is growing, at the moment the results suggest that in this particular case other communication tools deserve more attention and investments in use of Pinterest may be yet postponed.
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Marketingová strategie sportovního zařízení
Pokorný, Jan
This bachelor thesis deals with the proposal of a marketing strategy for the sports facility. The first part is focused on the theoretical knowledge of chosen topic. The second part consists of introduction of sports facility and its current marketing mix, compares competition in the region and the SWOT analysis. This work includes the marketing research and also the design of marketing strategies.
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Marketingová strategie cestovní kanceláře
Jírová, Lucie
This bachelor thesis occupies with the proposal of strategic measures contributing to improvement in marketing strategy of Fair Travel travel agency. Therefore is the thesis divided into 2 parts, namely into the theoretical and the practical part. The former provides general information about marketing, as well as marketing methods that help to identify potential barriers to the further development of the company. The latter suggests prospective solutions, how to deal with identified problems.
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Návrh marketingové kampaně pro Knihovnu Jiřího Mahena v Brně
Matějková, Kateřina
Subject of this bachelor thesis is design a marketing campaign to increase competitiveness and attendance in Knihovna Jiřího Mahena in Brno. The thesis describes and explains the issues relating to non-profit organizations, in particular governmental organizations. The theoretical part enlarged on ways to finance non-profit organizations, and customer relationship management. Pursuant to available information are compiled an internal and external analysis, an extensive marketing mix analysis and describes the results of marketing research and proposed recommendations to increase competitive.
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Marketingová strategie vybrané společnosti
Trávníček, Jakub
This bachelor thesis is focused on the marketing strategy Vinařství Kořínek s. r. o. The first part of this thesis focuses on the theory of marketing, marketing strategy and marketing of services. Furthermore, the tools of marketing communication and analysis of the external and internal environment in relation to the specifics of the wine industry. In the practical part compares win-eries and gives information about the company. Everything is evaluated using SWOT analysis and conclusion are reviewed current strategy and made suggestion for improvement.
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Marketingová strategie společnosti OPTYS, s.r.o.
Dohnálková, Kateřina
The focus of this Bachelor thesis is on the marketing strategy of Optys, spol. s.r.o. company whose target group is huntsmen. The concepts of marketing are defined in the theoretical part of this thesis and on those the empirical part expands upon. An introduction with the company Optys, spol. s.r.o. and with a current situation in the field of products for huntsmen is presented in the empirical part. The thesis furthermore deals with the target group itself. An interpretation of the coded data from a qualitative probe and relating them to the marketing mix is executed on which basis the recommendation is created.
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Marketingová strategie restauračního zařízení Bohéma pro zlepšení ekonomických výsledků
Šílová, Dominika
Šílová, D.: A marketing strategy of the restaurant complex Bohema to improve economic outcomes. Bachelor thesis. Brno: Mendel University, 2014. The Bachelor's thesis characterizes restaurant complex Bohemia in the city of Brno. It evaluates the quality of services offered from the customer's point of view, makes mar-keting suggestions on how to increase customer's demand and achieve positive econom-ic outcomes-increased profits in a strong competitive environment in which Bohemia operates. The thesis in depth outlines marketing communication and materials as im-portant factors in a profit increase and a necessary prerequisite of positive economic outcomes.
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Marketingová strategie penzionu Krispenkeller
Rozkydálková, Pavla
This bachelor thesis, called "Proposal of marketing strategy for family pension Krispenkeller", focuses on analyzing of current stage of marketing plan and suggestion for marketing strategy. First part contains theoretical interpretation of marketing in general and important marketing definition. Second part of this thesis presents basics information about family pension Krispenkeller and analyses current marketing situation. SWOT and SLEPT analysis had been used to analyze the current stage of pension. The last part of bachelor thesis gives a proposal for improving the efficiency of marketing strategy and increasing attendance.
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Marketingová strategie ART muzea pro neziskovou organizaci ART mlýn
Kozáková, Ivana
The main objective of this thesis is to develop a marketing strategy for an ART museum which is run by the non-profit organisation ART mill Bohuslavice - Kyjov. The introduction is defining the subject and the work methods used. The theoreti-cal section defines the basic concepts and tools of marketing. In the practical secti-on, the theory is applied to the non-profit organization and its permanent exhibiti-on. The aim of the thesis is to analyse the internal and external environment of the organization ART mill, including an analysis of past activities and a proposal for the ART museum marketing mix. Based on the findings the thesis recommends a suitable marketing strategy. The conclusion contains recommendations for further marketing developments for the organisation.
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