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Soft power in Taiwan's diplomatic practice
Nová, Šárka ; Peterková, Jana (advisor) ; Knotková, Vladimíra (referee)
Due to its fragile position in the international community, Taiwan has used soft power projection and public diplomacy tools to present its values and to enforce its national interests. This work identifies and examines principal sources and instruments of soft power implemented in Taiwan's diplomatic practice. Taiwan is attractive to other countries especially for its values, culture and economic strength. It currently enhances its influence mainly via cultural projects, educational programs, foreign policy practice, economic soft power, gastrodiplomacy and media, specifically focusing on development and humanitarian aid, active participation in international bodies and clarifying its standpoint towards PRC, celebrity diplomacy, and on publishing foreign language books and informational texts about the country. It will be crucial for the future of Taiwan's public diplomacy to either focus on areas that have not been attractive so far, or to use the strategy of niche diplomacy. With better institutional coordination, well-targeted public diplomacy strategy and national brand making, Taiwan can continue in making its world image better.
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Czech-Australian Relations and their Reflection in Czech Public Diplomacy
Patočková, Marie ; Peterková, Jana (advisor) ; Vaško, Martin (referee)
Relations between the Czech Republic and Australia have several forms and those are reflected in the economic, cultural, or tourism. The work aims to map these relationships, find out what relationships are established and how, if at all, are supported by Czech public diplomacy. The first part is theoretical and explains the concept of public diplomacy and its activities in creating a positive image of the country abroad. The next two chapters are devoted to no particular form of Czech-Australian relations and their further support.
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Mexico's presentation abroad
Lipková, Alena ; Matějka, Zdeněk (advisor) ; Peterková, Jana (referee)
The objective of the Master Thesis is to outline the possibilities of improvement and extension of public diplomacy activities of Mexico. In order to achieve the objective the thesis is divided into 3 parts. The first one summarizes existing theoretical knowledge in the course of study, thus characterizes the terms of public diplomacy and briefly cultural diplomacy and nation branding as well. The following chapter determines particular actors of Mexican public diplomacy and their activities, determines the country's initial conditions in public diplomacy, focuses on the public diplomacy activities in the foreign policy program and analyzes how the country fulfils the basic requirements of public diplomacy strategy. The last chapter depicts Mexican public diplomacy in the United States of America, where a significant decline in positive perception has been seen in recent years, and outlines the possibilities of improvement and extension of public diplomacy activities to reverse the trend.
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Soft power of the EU
Pýcha, Jan ; Peterková, Jana (advisor) ; Druláková, Radka (referee)
Soft power belongs to younger concepts in international relations theory and is mostly mentioned in correlation with specific states. But in today's world it is possible to study it in connection with other membersof international system. This master thesis deals with an analysis of the soft power of the European Union (EU) as a whole, which is one of the significant and visible players in the world. Except theoretical definition of the notion the thesis introduces analysis of the essential sources and tools of the EU's soft power. The last part of the thesis is dedicated to observationof current position of the European Union in international relations with respectto soft power. The aim of the thesis is to identify key sources and tools of the EU's soft power, evaluate it and to think about whether the EU as a community of countries can be compared to some particular countries from the view of reputation measured by soft power.
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German Public Diplomacy in the Czech Republic
Boček, Lukáš ; Druláková, Radka (advisor) ; Peterková, Jana (referee)
The phenomena of public diplomacy has been lately discussed among scientists, politicians and other interested persons very intensively. This bachelor thesis is concerned with the German public diplomacy, especially the German public diplomacy in the Czech Republic. The first chapter gives a general description of public diplomacy and related topics, such as cultural diplomacy or national branding. The second chapter offers an analysis of the German public diplomacy and focuses on its current trends and changes. The last chapter investigates the German public diplomacy in the Czech Republic.
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The current development of a public diplomacy in Slovakia
Bendíková, Natália ; Peterková, Jana (advisor) ; Trávníčková, Zuzana (referee)
Nowadays, there is an increasing number of countries which focus on building an effective public diplomacy because the active communication with the foreign public represents the country internationally, influences the public opinion, and thus creates a subsidiary environment for its foreign affairs. The thesis deals with the issue of the public diplomacy in Slovak Republic and it deeply analyses its development at the level of Ministry of Foreign Affairs of Slovak Republic as well. The last part of the thesis pays attention to the new ideological concept for the future representation of Slovakia as a modern European country.
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Czech Centres as an Instrument of Public Diplomacy of the Czech Republic
Ďurišová, Tereza ; Peterková, Jana (advisor) ; Druláková, Radka (referee)
In present world it is not the states' action itself, which is playing more and more important role, but it is the ability to present it in an appropriate way, to achieve as positive image as possible and consequently to reach a better position in the international community. What contributes significantly to the attainment of these goals is the systematic communication and presentation of the state abroad which is called public diplomacy. The thesis examines the system of public diplomacy in the Czech Republic and it is focused especially on one of its instruments - Czech Centres. The aim of the thesis is to analyze both theoretical and practical activity level of Czech Centres and thus provide a coherent picture of their functioning. The attention is paid also to actual priorities and initiatives of this institution.
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Institute for Cultural Diplomacy - its role and importance
Kuchyňková, Michaela ; Peterková, Jana (advisor) ; Trávníčková, Zuzana (referee)
The main subject of this Bachelor thesis is the Institute for Cultural Diplomacy (ICD). ICD is a specific organization which is able to apply cultural diplomacy into all today's crucial spheres through large scale of topics of its programs. This thesis is composed of three parts. The first one deals with theoretical side of cultural diplomacy. It defines emplacement of cultural diplomacy in international relations and also focuses on cultural diplomacy's tools and its particularities in the world. The sesond and the third part deals with the Institute, the way it works, its activities, achievements and qualities.
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German public diplomacy in the Czech Republic in the field of education
Spáčilová, Klára ; Peterková, Jana (advisor) ; Trávníčková, Zuzana (referee)
The thesis deals with the German public diplomacy in the Czech Republic in the field of education. The first part of the thesis summarizes the theoretical knowledge of public diplomacy and its application in education. The following chapter introduces the concept and the most important players of German foreign policy. The next part is devoted to the activities of these institutions in the Czech Republic. The last chapter of this thesis focuses on two specific projects -- "German for successful career" and "Get experience in Germany!".
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