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Cost - benefit analysis of Biathlon World Championships 2013
Pavouková, Adéla ; Novotný, Jiří (advisor) ; Ševčík, Miroslav (referee)
This thesis covers the implementation of ex post cost-benefit analysis (CBA) applied to specific sport event in the Czech Republic, specifically Biathlon World Championships, which was held in Nové Město na Moravě in 2013. The results of determinative criterion indicators reliably exceeded the required values, investment project can be considered as economically feasible. Concurrently the event has generated positive cash flow therefore we can talk about the feasibility of the project. Overall, the project can be recommended for realization, because brings more benefits than costs to interested parties.
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Dopad sportovního cestovního ruchu na rozvoj Brna
Lohniská, Soňa
The thesis focuses on impacts of sport tourism on a region. The results of existing analyses that deal with this problem are summarized in the theoretical part of the thesis. These results are applied on a specific sport event - MotoGP, which takes place in the Czech Republic. The main aim of the thesis is to find and evaluate the impacts MotoGP has on the development of Brno.
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Sportovní diváctví jako specifická forma cestovního ruchu
Turčaník, Martin
The subject of the bachelor thesis is to propose recommendations for tour operators organizing sport tours by identifying the main requirements of potential customers, leading to increase their number. The theoretical part summarizes tourism in general, describes how sport affects tourism, explains the concept of sports fans, describes the services of sports tours and tour oparators and also the importance of tourism to the national and world economy. The practical part contains a survey of the tour operators market that organize sports tours and evaluation of a questionnaire survey, which identifiyng the main requirements of potential customers.
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Economy of sports events
Francke, Michal ; Novotný, Jiří (advisor) ; Kotáb, Jiří (referee)
This thesis deals with the topic of the economy of sports events. In The practical part describes three different sports events: Mácháčský pohodář, Jablonecký běh do pohody and Tygří skiatlon. On each of them is demonstrated one of the specific activities leading to the organization of medium-sized sports events (from 100 to 500 participants). The main goal is to reveal (in detail) the issue of the organization, financing and promotion of sports events and thus provide readers with guidance for future events of similar structure. The work is further discussed the issue how to organize the event with the aid of project management. The next task is to analyze and evaluate the economic impact of selected sports events to the region in which it is held. The result of this analysis was finally confirm the hypothesis that medium-sized sports events, in our case Mácháčský pohodář, have a relevant economic impact on the area in which they are organized.
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Golden Ski economy
Vymazalová, Eliška ; Novotný, Jiří (advisor) ; Kotáb, Jiří (referee)
This diploma thesis is divided into a theoretical part and a practical one. The theoretical part deals with the characteristics of sport events and presents the International Ski Federation FIS, including its structure, and marketing and technical concept of the races in the FIS Tour de Ski. The introduction to the practical part focuses on the history of cross-country skiing, the structure of the most important cross-country races in the world, and presents the town of Nove Mesto na Morave and the race Golden Ski. Then follows the description of the allocation process of the World Cup race and possibilities of its abolition. The main part of the diploma thesis is a detailed analysis of the Golden Ski race in the Tour de Ski. The analysis deals with the topics related to the organizing committee, technical support, scoring, invitations, accreditation, accommodation, marketing, transportation, and accompanying program of Golden Ski. The thesis concludes with financial background and short mention of Slavic Cup.
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Price Policies Used for Sport Events and Sport Facilities
Cihelka, Matěj ; Novotný, Jiří (advisor) ; Ščiklin, Alexandr (referee)
The main goal of the Master's Thesis is to describe and to analyse methods of pricing and other instruments of price policies used for sport events and sport facilities. The second goal is to analyse the effect of price policies on the attendance demand at sport events and sport facilities. The practical part of the Master's Thesis focuses on the comparison of price policies of the czech professional football clubs in the First Division. Price policy of the one First Division and of the one Second Division club in the Czech Republic was described more closer. These clubs were AC Sparta Prague and FK Viktoria Žižkov.
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Economics of 2008 Men‘s World Floorball Championships
Richter, Martin ; Novotný, Jiří (advisor) ; Fridrich, Milan (referee)
The thesis deals with the 2008 Men's World Floorball Championships, held in the Czech Republic. It describes and evaluates various aspects of World Championships economics, compares organizers' targets with the actual results and highlights the most important factors of success of the event along with the biggest deficiencies in event's organization. The objective of this work is to create a document that will serve as an aid to future organizers to hold a successful international sporting event such as Men's World Floorball Championships.
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Socioeconomic benefit analysis of major international sport event
Zakouřil, Boris ; Novotný, Jiří (advisor) ; Jarouš, Miroslav (referee)
The thesis is devoted to an evaluation of social and economic benefit, which is produced by major international sport event. Particular costs and benefits of the alpine skiing World Cup competitions held in Czech Republic are described and evaluated, using standard tools of investment project evaluation. Applied procedure arises from CBA (cost benefit analysis) methodology. All important effects of the analysed sport event are expressed as an amount in the form of money. Based on the values of selected indicators is then pronounced a concluding verdict, if the project is acceptable or not.
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