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Analyze and new design of existing website of a chosen company
Urbanová, Kateřina ; Sigmund, Tomáš (advisor) ; Jelínek, Tomáš (referee)
The aim of this master`s thesis is to analyze an existing website of a chosen company by testing user`s usability, examining Google Analytics data, conducting SEO analysis and analysing user behaviour according to heat maps. The theoretical part describes the positi-on of the website in a modern marketing, characterizes and compares main web designs, summarizes best-practices for web site development, methods of web analysis and methods for analyzing user behaviour. The practical part uses the knowledge presented in the theo-retical part and applies it in the analysis on the current website of the chosen company. The secondary aim is to define recommendations for creating new pages based on the results of analyses and best-practices of web design from the theoretical part.
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Marketing in environment of the internet and his importance in information society
Lovíšek, Marek ; Řezníček, Václav (advisor) ; Sova, Martin (referee)
This thesis deals with Internet marketing. The work will be introducing the principles and tools of Internet marketing that is applied in cases as that of small businesses and the construction industry. The first part will be reflected on the current situation. The aim of this part of the assessment is the type of tools in which are used in Internet marketing. Finding a synthesis of the principles in this area. The aim of the second part is the selection and application of effective fundamentals for emphasising maximum marketing with the minimum of expense. Next, I will try to find out what impact Internet marketing has on current society. Due to nearly all Internet users are subjected to marketing on a huge basis. This thesis will show which type of situations in which internet marketing affects us all, without us even realizing it.
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Design and development of a WordPress extension for multimedial portfolios
Kabilka, Richard ; Šubrta, Václav (advisor) ; Machek, Ondřej (referee)
Career success in creative bussines largely depends on online presence. Grounding principles and elements of web portfolio are explored first. Then current trends in design and used technology for this type of web presentations are explored. On basis of these findings a WordPress extention is designed and its development is documented. This extension provides an easy way to organise multimedia uploads and easy to use administration for customizing appearance and functionality of a web portfolio.
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Aktualizácia webovej prezentacie Banskobystrického samosprávného kraja so zamerením na podporu cestovného ruchu
Mallová, Barbora
MALLOVÁ, B. Updating the municipality website of Banská Bystrica Region with a view to tourism support. Bachelor thesis. Brno: PEF MENDELU, 2014. This Bachelor thesis is focused on region website promotion on the Internet. The aim of this work is to create new suggestion of the structure of municipal website within a scope of tourism. This work include analysis of actual municipal website through the questionnaire survey, testing on users, SEO testing of website and SWOT analysis of website. From the achieved results is created the new sugges-tion of structure and design of the website.
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Zvýšení konkurenceschopnosti a efektivity modelingové agentury Faible Group za využití vybraných ICT nástrojů
Králíková, Veronika
KRALIKOVA, V. Increasing the competitiveness of modeling agency Faible Group using selected ICT tools. Bachelor thesis. Brno: Mendel University in Brno, 2015. This bachelor thesis discusses the usage of ICT tools to improve the competitive-ness and efficiency of the modeling agency Faible Group. Literature search is devoted to explain the concepts of internet marketing tools. In the practical part, the agency is being introduced, evaluated by current condition of website presentation, which is followed by suggestions of possible changes and some of them are directly implemented.
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Webové stránky cestovních agentur v ČR - propagace CA zájezdy.cz
Gromannová, Edita
Gromannová, E. Websites of travel agencies in the Czech Republic - the promotion of travel agency Zájezdy.cz. Bachelor thesis. Brno: Mendel University, 2015. The Bachelor thesis is focused on the evaluation of the current situation of the presentation of the travel agency website Zájezdy.cz. The main idea of the Bachelor thesis is concentrated on the analysis of the current situation using the subjective analysis but primarily by the questionnaire. The aim of the thesis is to formulate the specific suggestions and recommendation to improve website presentation and its promotion.
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Webová prezentácia mesta zameraná na podporu cestovného ruchu
Tínesová, Veronika
This bachelor thesis is focused on current condition of a website of the town Bojnice and provides analysis from the tourism point of view. This work includes usability testing of the website which will show how easy is the website to use and how easy can a potential tourist find information he is searching for. The main aim of this work is to recognize defects of the web presentation and suggest improvements which will make the website easier to use and more tailored to potential visitors to the destination.
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Internetová propagační kampaň vybrané střední školy
Zahrádková, Simona
Bachelor thesis. Brno: MENDELU in Brno, 2014. The thesis is focused on internet promotion of selected secondary school. The aim is to propose the promotion of secondary school on the Internet. The aim of this work is to evaluate the current state of the promotion of school, through web analytics, user testing and questionnaire survey. The new structure of web presentations is based on this information. Finally, the issue is evaluated in financial terms.
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Inovace webové prezentace lázeňského a kongresového hotelu Thermal Karlovy Vary
Valentová, Lucie
VALENTOVÁ, L. Inovation website spa and convention Thermal Hotel Karlovy Vary. Bachelor thesis. 54 p. Brno: Mendel university in Brno, 2013. The topic of my thesis is Innovation website Spa and Convention Hotel Thermal in Karlovy Vary. The topic I chose because of the ever-increasing demands on information technology and computer technology. Tourists are increasingly demanding, and it is increasingly difficult to meet their needs and fulfill their requirements. To any company could best present, must have created the best website. In the analytical part focuses on the characteristics of the location and the hotel itself and create a SWOT analysis of the current website. In the practical part, based on the results of questionnaires created, I designed a presentation that corresponds to the identified requirements.
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