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National Repository of Grey Literature

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Marketing management in selected company Fišerová, Andrea Bc. ; Hesková, Marie (advisor) ; Jirovský, Jiří (referee) Cílem práce je provést analýzu marketingových činností a procesů ve společnosti Hewlett-Packard s.r.o. se zaměřením na podstatu a fungování Event Marketingu ve skupině Technology Solutions Group. Navrhnout opatření pro zvýšení účinnosti marketingového řízení. Detailed record

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