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Book market segmentation
Jarošová, Jana ; Koudelka, Jan (advisor) ; Vrančíková, Marie (referee)
This thesis is focus on the book market in Czech Republic and its current situation. The main objective of the thesis is, through primary research and cluster analysis, to uncover market segments, which shows significant differences in costumer behavior and through crosstabs develop profile of these groups. Base on this information focus on the segments attractive for bookshops to address them and prepare recommendation to focus on them. The market research has a qualitative character and is realized inform of personal and internet questionnaire. Selection of respondent is in form of Quota sampling, using quotas tender, age and education.
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Economical influences of increasing vat on books.
NOVÁKOVÁ, Kateřina
In my thesis are defined influences which caused increase of vat on books. The thesis briefly characterizes vat, it´s history, development and compare it with vat in other countries in european union. It shows a situation on Czech book market in recent years and judge the influences that the increase of vat had on readers themselves, but especially on publishers, book sellers, state and public budget.
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How to write a literary story
BEZOUŠKA, Ondřej
This work deals with the methodology of the creation of a literary story. Its aim is to provide the reader with advices from literary active writers, who were somehow engaged in this issue in the past. This work is divided into four parts. The first part is concerned with inborn and gained dispositions which the author should have. The second part introduces the story and its planning to the reader. The third part is about the process of creation a separate story. And the last one the fourth part deals with the process of correction.
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Larp: experience a book by your body
Pouchlý, Petr
Strhující děj, silný příběh, hlavní hrdina, se kterým se snadno můžete sžít. Pocit, který vám dá jen dobře napsaná kniha. Pak hltáte stránky se zatajeným dechem až do slastného závěru. Občas však přijde ten pocit. Nesouhlasíte s chováním hlavního hrdiny a udělali byste jiné rozhodnutí. Jenže děj je daný. Larp staví na stejných základech, sami se však stáváte hlavním hrdinou, rozehráváte silný příběh a navíc sami ovlivňujete děj. Společně s přáteli či úplně neznámými lidmi, kteří se přáteli po společném zážitku pravděpodobně stanou. Představím vám kouzelný svět za králičí norou i možnosti jeho využití pro knihovny v praxi.
Slides: idr-594_1 -  PDF
Video: idr-594_2 -  MP4
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Analysis of the current situation on the market of electronic books (eBook) in the Czech Republic
Kubeš, Adam ; Toman, Prokop (advisor) ; Sigmund, Tomáš (referee)
The thesis "Analysis of the current situation on the market of electronic books (eBook) in the Czech Republic", deals with topics and issues of e-books and the current market situation in the Czech Republic. One of its objectives is to introduce readers to the world of e-books, show a brief history and development of books and e-books as a medium, getting to know what's happening in the U.S., and particularly on the Czech market. For this thesis, it was developed an online questionnaire "Electronic books in the CR", which serves as a data source for the practical part. The practical part is to evaluate the situation on the market, attitude of respondents to reading, e-books, e-readers, and also use the data obtained for the selection of the best e-reader with a multicriteria method of choice.
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Research June 1947 II. ÚVVM: Week of children’s enjoyment, death penalty, books, care of the children, radio, opening time. B 58, B 58
Ústav pro výzkum veřejného mínění
Research was initiated by committee for the Week of children's delight, the cultural department of Planning board and the Department of Home Trade. Questions deal with the Week of children's enjoyment, the death penalty, care of the children, opening time of shops, books and radio ownership.
Fulltext: PDF
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Research April 1947 ÚVVM: Two-year plan, books, music, holiday, forests, radio, Nehru, transmigration abroad, change of careers. B 54, B 54
Ústav pro výzkum veřejného mínění
The research was initiated by Department of Agriculture and cultural department of Planning board and it deals with several issues at once. Questions deal with two-year plan, restricted entry into forests, admire to move abroad or change of careers and also deals with theme of reading, borrowing books, favourite kind of literature and music and radio ownership.
Fulltext: PDF
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