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Obchodní modely digitální distribuce audia
Hlaváček, Ondřej ; Šedivá, Zuzana (advisor) ; Kafka, Daniel (referee)
This thesis considers current status of recording industry divided into two parts -- music and audiobooks, either in the whole world and Czech Republic. Used technologies, payment systems and business models are examined alongside with fresh information from recording industry. The models part describes an ideal business model, which incorporates current trends and creates a vision of the business in the future. Applied part adjusts this model according to real world factors into a model usable in the Czech Republic. A final SWOT analysis describes all strengths, weaknesses, opportunities and threats of the given model.
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Music in commercial environment, its influence on psyche and shopping behaviour of human
Mrkvová, Tereza ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
This bachelor thesis deals with the topic Music in commercial environment, its influence on psyche and shopping behaviour of human. The goal of this thesis is to characterize the position of music in commercial environment, state present and future opportunities how to use music in this environment and also to find the influence of music on human and its behaviour. The first chapter states that the music can really influence human and its perception of things. Music can influence human mood, feelings, perception of environment and product and it can affect also human behaviour and performance. Second chapter lists theories which explain the influence of music and the schemes of the influencing process on human. These theories are in the third chapter connected with the real influence on human behaviour and demonstrated on performed experiments. In the fourth chapter there are named present and future trends concerning music in commercial environment, for instance ambient music, sonic branding, and sensory merchandising. The fifth chapter deals with problem concerning ethical and health aspects, because music in commercial environment influences human subconsciously. Last chapter tries to evaluate the development of music in commercial environment in the future. Music is very important part of commercial environment, which offers a lot of opportunities for the future. Unfortunately, the potential of music is currently being underestimated. With help of music can be influenced not only a mental but also a physical part of human personality and also shopping decision-taking and shopping behaviour.
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Support of the musical improvisation in the world of OSS
Nosek, Aleš ; Pavlíček, Luboš (advisor) ; Šedivá, Zuzana (referee)
Nezbytným vybavením každého muzikanta, který se učí improvizovat, je automatický hudební doprovod. V současné době existuje více programů, jež umožňují hudební doprovod podle za- daného sledu akordů vygenerovat. Tato bakalářská práce ukazuje možnosti, které hudebníkům nabízí komerční a svobodný software. Dále je zde podrobně rozebrána vnitří struktura programu MMA a implementace nové funkcionality v jazyce Python.
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Mezinárodní obchod hudebního vydavatelství Supraphon a hudebního nakladatelství ProVox music publishing
Paulů, Lukáš ; Halík, Jaroslav (advisor) ; Tomášková, Jana (referee)
Přes popis vývoje hudebního průmyslu, jak na domácí scéně, tak v zahraničí, se práce dostává k historii společnosti Supraphon, a. s. a k jejímu současnému působení v rámci České republiky i v mezinárodním obchodě. Charakterizuje současný trend v oblasti mezinárodního obchodu s hudebními nahrávkami a způsob jejich prodeje do zahraničí. Dále pak líčí vznik a vývoj hudebního nakladatelství ProVox music publishing, s. r. o., věnuje se hlavní nakladatelské činnosti, objasňuje terminologii a charakterizuje domácí a zahraniční činnost tohoto nakladatelství.
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