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Lifestyle of the Straight Edge Suculture Youths
NOVÁČEK, Cyril
This thesis handles with the lifestyle of Straight Edge youth subculture. This subculture is identified by refusing alcohol, drugs, tobacco, sexual promiscuity and emphasizing moral compassion. First the thesis describes the lifestyle in general, including the typical attitudes, values and freetime activities. Further it reflects subcultures, their place within society, their specifics, and maps the academic studies of (post)subcultural theories. Following part describes the Straight Edge subculture in detail and is asking the question whether this subculture can fulfill the function of the substition of religion. The qualitative analysis then focuses on the lifestyle of the individual followers, their perception of the community, the relationship with society and selfpresentation. Additionaly the thesis presents the ethical and moral dimension of Straight Edge and delas with the problem of commercialism of subcultures.
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Marketing impact on the consumer society
Zelinka, Jan ; Džbánková, Zuzana (advisor) ; Sirůček, Pavel (referee)
This bachelor thesis describes the influence of marketing and its various instruments on consumer society in globalized economy. The theoretical part is divided into several parts - cause of occurrence of consumerism, change of values of consumers, globalization and impact of income on consumption. It also describes the relationship between marketing and consumerism, consumers and marketers. Then follows a list of positive and negative effects of marketing on consumer society. In the practical part it works with the evaluation questionnaire about consumption and the influence of marketing. At the end you can find an estimate of the potential development and conclusion of the whole work.
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Significance, Influence and Signs of Consumerism Among Czech Children and Adolescents
JOCHMANNOVÁ, Lucie
My master's thesis deals with the issue of consumerism and consumer behaviour focusing on children and youth. The thesis is divided into two main parts: theoretical and practical. The theoretical part describes development of consumer behaviour and factors influencing it, such as social groups or advertising. It also deals with children's perception of brands and their impact on children's consumer behaviour. It describes the significance of consumer education in the context of the education system in the Czech Republic. It also deals with the consumer education systems and possibilities in the broader context of the European Union and other organizations. The practical part contains a lesson plan on consumer education and a pilot case study on consumer behaviour of a selected group of Czech children. The pilot case study asked two research questions: What do brands mean for the children? Do the children show signs of consumerism through their preferences and consumer behaviour? The results of the pilot case study are described in this section as well.
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Social aspects of consumerism as a phenomenon of the present time
MAJEROVÁ, Aneta
The diploma thesis has the title Social aspects of consumerism as a phenomenon of the present time. The theoretical part is divided into five chapters. The introduction chapter is designed as a theoretical framework of the whole thesis. That is why it describes hedonism as the original philosophy, consumer mentality and also the historical-cultural context of the development of the consumer society. The second chapter is in order to clarify main concepts devoted to terminological definition of consumerism and it also specifies concepts such as consumer society, consumerism etc. The third chapter focuses on aspects of consumer behaviour from marketing perspective, such as the cultural influences, personality determinants of consumers and impact of advertising. To social aspects of consumer behaviour that are the main object of study in this work is devoted the fourth chapter. The last chapter outlines the negative effects associated with consumer society, what involves issues of environmentalism in the context of the consumer society, further I mention modern forms of addiction (oniomania, shopaholism) and in the conclusion there are considered questions of what happens to our souls in the time of dominant, increasing, consumer thinking. The aim of this work is to map the social aspects of consumerism in the target group aged 30-55 years. Considering the methodological point of view, I applied a qualitative approach. Emphasis was placed on methodological triangulation of techniques therefore there were selected two data collection techniques - narrative interview technique (17 respondents) and the technique off standardized questionnaire (20 respondents). Primary data was coded/indexed and processed according to Ritchie and Spencer frame analysis method. In this diploma thesis there were set for research questions. The results show that two-thirds of respondents are aware of the influence that family has on their consumption patterns. Considering the dominance of married couples are decisions about shopping subordinated to traditional gender role - the dominant person is in two-thirds of families by shopping woman. The results also show that almost three quarters of respondents perceive regardless of their own income or education, their own social prestige as a middle-class one. Results also show that in the higher income categories were respondents more open to the influence of environment, their preference in clothing, choice of car and type of housing and lifestyle. The opinions of respondents on the life on loan have been predominantly unified - the vast majority of respondents rated this method of obtaining finance negatively. Characteristic common features in consumer behaviour in a middle class can be seen in a single perception of own social prestige as a middle-class one. Another common feature is a realistic idea related to the increased income that would bring respondents the feeling of happiness. Respondents also share negative attitude to life on the loan. On the basis of framework analysis and data interpretation, there were induced following theoretical concepts.
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The influence of the media on the value system of present-day youth
KAPLAN, Nikola
The elected topic addresses the values of the present-day youth and in a broad context analyses the impact of media on the value system of present-day youth. In the thesis, the author is initially analyzing the theoretical foundations and basic concepts related to this subject matter. The work is divided into two main parts: practical and theoretical. The theoretical component is further divided into chapters focused on the young people, their life style and on the phenomenon of the leisure time, the second subchapter of the first part is examining the influence of various media on young people and the last subchapter is focused on young people value system in general. The practical part is consisting of a questionnaire showing the value system and leisure activities of today?s young people and the relationship of young people to the media. The main objective of this thesis is to find out if the media affect and form the values of today?s young people.
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Consumerism and Identity Construction of Contemporary Inhabitants of the Czech Republic
JOCHMANNOVÁ, Lucie
The main issue of this thesis is the influence of consumerism on construction of identity and values of contemporary inhabitants of the Czech Republic. In the first part of the thesis I give an explanation of characteristics typical for the ?producer society? and the ?consumer society? and importance of work ethic in these types of societies as explained by the theory of Prof. Zygmunt Bauman in his book Work, Consumerism and the New Poor. Next I try to explain the influence of work and consumerism on the creation of identity. Next I focus on changes and development of consumerism and the meaning of work for the Czech people and their identity since planned economy until the present days. Finally I try to answer the question if the Czech Republic is more alike the Bauman?s ?producer society? or the ?consumer society?.
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Contribution to the Lifestyle of Young Generation in Consideration of Increasing of Consumption in Leisure Time
BÁRTOVÁ, Lenka
The thesis deals with problems of lifestyle in context of increasing of consumption and manifestations of consumerism in leisure behavior of young generation. The work attends to characterization of lifestyle and leisere time and consumerism and the main marks of the world of contemporary youth, lifestyle of young generation and factors of lifestyle. The last chapter of theoretical part deals with phenomenon of boredom, leisure consume and leisure activities. The practical part deals with leisure activities and consumption of population.
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Key words: spiritual values, adolescence, lifestyle, leisure time, consumerism, socialization, value orientation, apprentice youth, research.
NOVÁČEK, Cyril
This thesis is focused on the analysis of spiritual values of apprentice youth. The theoretical section looks at values from philosophical, psychological and educational perspectives. It describes the developmental periods of adolescence, deals with the lifestyle of adolescents and the influence of consumerism on their value orientation. The practical part contains the research and its goals, the characteristics of the research sample and the method and results of the research. The results confirm the predetermined thesis that the apprentice youth suffers from the lack of spiritual values. The research also shows that apprentices tend to spend their leisure time in a consuming way.
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The current global ethical challenges in antropo and intersocial plane
Zeman, Jakub ; Džbánková, Zuzana (advisor) ; Sirůček, Pavel (referee)
This work deals with the creation of value-ethical base in western civilization, which is determined by the exponential development in the field of science and technology, economy and society. This brings new characteristics and requirements for streamlining existence of each individual. Despite the definition of critical spheres in the life of man influenced by such turbulent changes passes work on the analysis of indidvidual integration into surrounding reality, and finally gets to the very creation of ethical standards, their sources and search capabilities to the positive changes in this field.
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