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Crowdfunding: Methods, Opportunities and Applications in the Czech Music Industry
Prošková, Radka ; ŠTILEC, Jiří (advisor) ; BĚLOR, Roman (referee)
This thesis focuses on the issue of crowdfunding – its methods, opportunities and applications in the Czech music industry.
The first part of this work clarifies basic concepts from the fundraising sphere, thus attempting to define crowdfunding and set its mechanisms into both - historical and alternative contexts of financing culture within the present day.
In an essayistic manner, the author outlines changes of the music industry within the world as well as the local market, spanning from the second half of the twentieth century up to the present, where it is possible to observe first impulses towards seeking alternative resources of financing culture, especially music.
The theoretical part of the thesis explains how crowdfunding campaigns operate, or should operate, and what their specifics are. This work maps out the formation and functioning of crowdfunding abroad as well as in the Czech environment, while focusing on operators who provide a platform for executing crowdfunding campaigns and work out the campaigns’ analyses and comparison.
This thesis’ research part describes crowdfunding campaigns’ mechanisms that concentrate on music in practice within the Czech environment. Providing examples of two case studies, this work brings qualitative analyses of successful music projects that used opportunities of crowdfunding in the Czech music industry in 2012 and 2014.
As a part of the aforementioned studies, the author presents unstructured interviews with campaign creators that result in specifics, advantages as well as drawbacks, regarding application of crowdfunding in music.
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Online marketing. Leveraging social media to promote classical music
Christovová, Aneta ; RADOK ŽÁDNÁ, Ingeborg (advisor) ; KREJČA, Tomáš (referee)
This thesis is focused on online marketing and it’s features within the classical music context. The introduction briefly presents the Internet, marketing and online marketing. The thesis adresses following questions: using online tools, what can we do to let young people know about classical music? Which social media are ideal to connect with specific focus groups? Is leveraging social media at Czech music scene internationally competitive? Social media are introduced on a level of a common user, the analysis shows the suitability of various media for classical music institutions (orchestra, opera house, festival, interpret). While preserving the specificity of it, classical music is here seen as a (marketing) product. The thesis shows summary of all social media which are usefull for communication with people who use them. It also poses fundamental rules for effective use of social media.
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New strategies of classical music presentation
Špaňárová, Kateřina ; RADOK ŽÁDNÁ, Ingeborg (advisor) ; ŠTILEC, Jiří (referee)
This thesis analyses new ways of interpreting and producing classical music using two examples, the Komische Oper Berlin and Metropolitan Opera New York - two highly influential hubs of classical music. The thesis sets out to critically assess whether and how these institutions succeed in attracting new audiences by means of modern production and marketing while keeping high level of per- formed art.
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Music in media
Podhola, Adam ; ŠTILEC, Jiří (advisor) ; BĚLOR, Roman (referee)
Master’s thesis Music in media is particularly focusing on the modern media called music streaming. It analyzes its current development and tries to predict its future evolution.
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Business plan: Music and dance club
Sluková, Karla ; ŠTILEC, Jiří (advisor) ; BĚLOR, Roman (referee)
This bachelor thesis named Business plan: Music and dance club deals with the creation of the business plan of a club that connects live music with dance. The club is about to specialize in the dance styles salsa, swing, tango argentine and Latin-American dance.
The aim is to evaluate the feasibility of this business intention.
In the first part of the work I theoretically describe what the business plan is and what its essentials are, in the second part I specify my business intention and examine the history and potential of particular styles of dance. In the third, practical part I create the business plan itself, including the financial analysis. Thereunder in the conclusion I evaluate the viability and rent ability of the intended music and dance club.
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The Czech radio´s music broadcasting
Bělorová, Klára-Noemi ; ŠTILEC, Jiří (advisor) ; HAVLÍK, Jaromír (referee)
This Bachelor thesis constitutes an overview of different ways Czech radio broadcasting implements music. In the first chapter, it concerns itself with the development of musical broadcasting throughout the history of Czech radio. In the following chapters, it describes the structure of musical broadcasting on all channels (as statewide, so regional or merely those digitally shared) and offers an overview of all Czech radio´s shows about music. Sources used for this thesis ranges from literature about the history of Czech radio and selected phenomenon of the media market, Czech radio´s homepage, and listening to the broadcasts themselves. The thesis's summary consists of the evaluation of Czech radio´s activities depicted in the thesis in the context of the Czech music scene and the global media market.
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Current Situation of czech Publishing in non-artificial Music
Kovalová, Terezie ; ŠTILEC, Jiří (advisor) ; BĚLOR, Roman (referee)
The goal of this thesis was to evaluate current situation of czech publishing in non-artificial music, primary in last five years. This thesis also deals with digital production, current situation in the area of piracy and ATCA and also deals with the topic called ?Loudness war?. Thesis is completed with interview with a leading czech producer, Jan. P. Muchow.
Key words: publishing, digital production, piracy, ACTA, ?loudness war?
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Symposium: ART | MUSIC | MANAGEMENT
Dekoj, Viktor ; RADOK ŽÁDNÁ, Ingeborg (advisor) ; BĚLOR, Roman (referee)
This thesis focuses on organizing Symposium: ART | MUSIC | MANAGEMENT in 2014 at HAMU in Prague.
Symposium took place on 14th and 15th of April 2014. Its programme was structuralised in two parts: lectures for public and workshops for students of Art mangement from three participating schools: JAMU, AMU and VŠMU.
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The Way of Financing the Selected European and American Orchestras
Moravec, Jaroslav ; ŠTILEC, Jiří (advisor) ; BĚLOR, Roman (referee)
This study deals not only with orchestras financing issues but also with culture systems in general, and it does so in different states, societies and cultures. For the purposes of the systems comparison and at the same time for relating it to the Czech Republic environment, I have chosen the orchestras of Wiener Philharmoniker, Berliner Philharmoniker and Concertgebouworkest in Amsterdam as the representatives of continental Europe; New York Philharmonic together with Chicago Symphony Orchestra from the USA; and London Symphony Orchestra from Great Britain as the border line between the European and the American world. The aim of this study is to formulate a comprehensible overview of the most important characteristics of the above mentioned issues.
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Strategic management in small artistic organizations
Žák, Matěj ; ŠTILEC, Jiří (advisor) ; BĚLOR, Roman (referee)
Goal of this Bachelor's Thesis is to present the theoretical minimum in the subject of strategic management that is to be applied in small artistic organizations. Background of most of the authors cited here is deliberately non-artistic. The crucial part of this thesis deals with the insight of M. Porter (theory of competitive advantage), W. Chan Kim and Reneé Mauborgne (Blue Ocean Strategy) and M. Kaiser (strategic planning in the arts). Each of the theoretical concepts is elucidated by set of real examples of cultural organizations. Special emphasis has been put on the global importance of internet and information technology. For the same reason start-ups has been included in the group of small artistic organizations as its relevant part.
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