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Marketing recommendations for maternity hospitals on the basis of questionnaires inquiry containing preferences of expectant mothers
Kuželová, Adéla ; Chytková, Zuzana (advisor) ; Pařízek, Antonín (referee)
The main goal of this Master's Thesis is to form marketing recommendations for maternity hospitals. These marketing recommendations are in the form of marketing mixes, that are designed for individual revealed segments. The theoretical part of my Master's Thesis contains the reason why the maternity hospitals should implement marketing in the present day. Further goal of the theoretical part is to explain why I apply to the area of obstetrics the marketing of services. Further the theoretical part describes specifics of marketing of services, segmentation process, targeting and positioning. There is stated characteristics of the marketing mix in the area of services at the end of the theoretical part. The analytical part is based on written questionnaires inquiry. On the basis of results of questionnaires inquiry is carried out the process of segmentation using statistical programme IBM SPSS Statistics version 21.0. The result of segmentation process is discovering three market segments. These segments show similar characteristics. There is determined attractiveness of revealed segments in the chapter dealing with targeting. Marketing recommendations describe the value of providing services. Marketing recommendations are supplemented with social status of respondents.
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The Effect Of Unemployment On Human Life
KLIMENTOVÁ, Dana
My gradutaion thesis focus on the effect of unemployment to human living. The main goal of this work is showing the negatives implications of unemployment. In the theoretical part is the definition of the work presented and also the meaning of work and its effect to human living from various angles. Further is focusing on definition of unemployment, dividing of unemployment and areas of human living, which is influencing, strategy of managing the unemployment and services through them should be the unemployed resolve. The empirical part is focusing on research with the main goal to uncover the influence of changes, which are due to loss of employment. Further is focusing on the meaning of work / employment to human living and than on the question how the unemployed feels the intresse of Bureau of Labour and others institutions to their unfavourable living situation. Empirical part is also focusing on the effect of economical crisis to their unemployment.
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The Social Status Conditioned by Work
ŠPIČKOVÁ, Hana
From the sociological research realized in last years we can learn many interesting facts. We can find out what are currently the prestigious profession and what are not, what is the socio- economic status of individuals, what is the subjective social distance to the profession and many interesting research focused on the profession, prestige of the profession and social status. Sociological research take account of the objective viewpoint and on the subjective viewpoint regarding to the demographic and economic situation in the society. Some of the named sociological researches were compared with the results of this work that was interested in the subjective perception of respondent´s social status, and how risky profession affects their health. My diploma thesis is divided into three parts. The main themes are: the company, work and state of health. The first part of the theory is focused on the concept society based on other concepts important for this thesis. The second part focuses on the theory of professions working sample of respondents to the prestige of their profession and to the international classification of employment. The last is engaged in the concepts of health, illness, health and social determinants of health. The aim of this work was to determine how the respondents perceive their subjective social status, whether the selected structure of employment (education, income, occupational position) affect the social status of the respondent and the effect on the type of profession declared subjective health. The work set up three research questions, which copied the contents of its objectives: ? What is the respondent´s subjective social status? ? Do the chosen structures of employment have any influence on the social status of the respondent? ? Do the exercised profession has any influence on the subjective declarated heslth? Becouse of the set aims, I used the form f qualitative research. To collect data I used research method and its associated questioning research structured interview technique. The research group consisted of eight respondents from the staff of the Czech Police, Fire and Rescue Service of Czech Republic, Ambulance Service and the miners working in uranium mines with differentiation according to age. The work could serve to expand awareness of the different professions working. It may also serve as inspiration for further research.
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The Development of Single-person Households after 1989 and Its Effects on Social Benefits
Zákostelecká, Eliška ; Vybíralová, Ivana (advisor) ; Krebs, Vojtěch (referee)
This bachelor thesis deals with the development of single households after 1989 and the effects it has on social expenses. Increasing number of single-person households reflects the growth in the level living and also some changes in opinions about the family. The loss of some significant functions of the family causes divergence from it. This trend is explicit among certain groups of young people called singles who postpone their reproductive age. The increase of single-person households is connected with some threats to the state and the whole society. These households are more threatened by poverty and, at least economically, more dependent on the state. The state tries to ensure them the same living conditions as the other families have. Many social benefits are modified in the interest of these households and they cause a positive discrimination therefore. In the light of social benefits, an individual is more costly than a person from a two person household. Besides, giving priority to living alone has a negative consequence to the future -- a denatality.
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Comparison of income redistribution through state social support benefits in the Czech Republic and Great Britain
Trávníčková, Jana ; Klazar, Stanislav (advisor) ; Bauernöplová, Veronika (referee)
The thesis is focused on the exploration of income inequality among citizens of the Czech Republic and Great Britain. It is a comparison that evaluates the state income redistribution through state social support benefits. It provides information, in which country exists greater income inequality in income distribution among households and whether the income inequality among the citizens decreased due to the payment of these benefits or not. The theoretical parts of the work are devoted to explanation of basic terms (such as income redistribution, instruments of redistribution, relationship between social policy and redistribution) and tools for measuring income inequality (Lorenz curve, Gini coefficient, Robin Hood index, Interquintile share ratio S80/S20). The text also describes the various state social support benefits of both countries. The main research section contains calculations and graphical representations of all the above mentioned indicators. The final values are compared and the results are summarized.
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The meaning of social networks in teenagers' lives.
PTÁČKOVÁ, Eva
This bachelor thesis deals with the actual impact of so-called social networks (or social utilities) on lives of modern high school students. The subject matter of this work is basically concerned with the usage of these internet social networks and the proximate consequences of it within teenagers? everyday (?real?) lives. The aim of this bachelor thesis is to describe how and to what extend being a registered user and active member of these internet social utilities may interact with self-perception and the perception of others, as well as how much it may affect personal and social status of each individual. As a main research method, the authoress has used questioning methods and qualitative analysis of gathered data in line with the grounded theory as expressed, for example, by Strauss and Corbin (1999). The outcome of this research work shows inconsistence of the role of internet social networks as a means of communication, as well as the significance of its impact on modern teenagers? lives and the way of their thinking.
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Social and cultural background of followers of extremist movement in Pilsen region
ŘEŘICHA, Vít
This bachelor thesis focuses on the person who sympathizes with right/left-wing extremism. In theoretical part there are described knowledge comming from real experts in field of extremism and that part also includes opinions and attitudes of people who focus on development of extremism in the Czech republic. Post-November development of radical scene in Czech republic is mapped and after that described through the eyes of experts. In several chapters of this work I deal with persons who sympathizes with extremist movement by introducing subcultures that create them and I also deal with typology of individual who can became an extremist. This work presents also the view of experts who continuously monitor criminal aspects of the behavior of people moving on the extremist scene. The practical part focuses on case study based on sample surveys, preparation of detailed case studies through interviews with individual extremists. The research will help to answer questions about how life affects the way individuals belonging to a right-wing or left-wing extremism. I will try to explain from which social strata come right-wing and left-wing supporters of extremism.
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Unemployment and its Effects on Person Psyche
PROCHÁZKOVÁ, Petra
My thesis is focused on the hot actual topic, which is the unemployment. The aim of the paper is to show the negative impacts of unemployment. Firstly, I am trying to define the unemployment, labour market, participants on this market and active policy of unemployment. In the second part, I concentrate on the negative impact of unemployment which it leaves on the person{\crq}s psyche. I demonstrate the relationship between health and unemployment. Further, I describe the reaction of surroundings on the unemployment. I am also trying to show the possibilities of defence and protection from the unemployment.
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Kvantifikace sociálních rozdílů mezi vybranými státy Evropy
Kapešová, Zdeňka ; Moravová, Jiřina (advisor) ; Pozdnjaková, Irina (referee)
Diplomová práce si klade za cíl zhodnocení efektivnosti sociálního státu prostřednictvím kvantifikace ekonomické výkonnosti a sociálního smíru ve společnosti a následné konfrontace s typem sociální politiky ve vybraných zemích Evropy. První část práce je věnována vymezení základních pojmů z teorie sociální politiky a především popisu relevantních statistických ukazatelů. Analytická část se zabývá kvantifikací sociální role státu a následným hledáním souvislostí s ekonomickou výkonností a s výsledky sociální politiky v oblasti sociálního smíru. Použity jsou především ukazatele sledované Eurostatem, ale rovněž na nich založené vlastní indikátory.
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