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THE BIRTH OF THE COMEDIAN
HOŘÍNKOVÁ, Kateřina
This thesis deals with the acting, directing and authorial personality of Vitezslav Marcik. The text was based on researches in regional and national press and sorting by that time disarranged Marcik?s archive. An important source of information was the website of Teatr Viti Marcika and also personal recollections of family and colleagues. The main part of the work is clear, chronological account of Marcik?s career in 20 chapters, in which we watch changes of the theatre´s action radius in the course of years and how its repertoire and dramaturgy developed.
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Fantastic Library
Linc, Míla ; Hadravová, Soňa
Patří do knihovny Stmívání? Patří. Proto jsme uspořádali Krvavý valentýn. Mají knihovny kromě náročných čtenářů myslet i na milovníky "braku"? Musí. Proto pořádáme CONiáše a další setkání fanoušků scifi a fantasy. Mohou si knihovníci hrát divadlo? Proč by ne? Proto máme knihovnický divadelní soubor Vý; (čti Výstředník). A výčet tím daleko nekončí - poznejte s námi, co všechno se v Městské knihovně v Praze nebojíme provádět!
Video:  MP4
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Analysis of motivation among the spectators of Prague professional theaters
Hájková, Mariana ; Riedlbauch, Václav (advisor) ; Boukal, Petr (referee)
This Master Thesis maps the scene of the professional theaters in Prague from the spectators' perspective. Consequently it points out the most important motivation factors for each market segment that leads people to visit the shows. The theoretical part defines the terms theater and drama. It also analysis theater market in the Czech Republic and Prague's professional drama scene. Moreover, it specifies a marketing mix in the context of theaters, introduces the basic principles of marketing research and states the fundamental basis for a theory of motivation. Analytical part is based on a quantitative research realized through a questionnaire survey. Subjects were Prague residents, both men and women across all age groups and different levels of education. Minor improvements for theaters marketing strategy were proposed according to the research findings. Particular attention was paid to the special theatrical events held in Prague.
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International student festivals in the Visegrad Group
Vančáková, Klára ; Riedlbauch, Václav (advisor) ; Maršíková, Šárka (referee)
Diploma thesis deals with international student festivals in the Visegrad Group. The thesis describes higher education systems in Visegrad countries and explores in detail higher education students' theatre festivals. The main aim of the thesis is to find out whether the cooperation of higher education students from the field of theatre acting in Visegrad countries is sufficient, to analyze the support system for their cultural activities and suggest a suitable solution. To achieve the main objective of the paper the survey method and the method of semi-structured dialogue were used.
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Marketing analysis in Divadlo v Dlouhé
Marková, Klotylda ; Tyslová, Irena (advisor) ; Hanzlík, Jan (referee)
The topic of this bachelor thesis is possibilities of using marketing in culture area or to be more specific - in theatre. Divadlo v Dlouhé, one of the most successful semi-budgetary organizations in Prague, serves as an example of practice. The thesis goes into details about special characteristics in the field of theatre, a non-profit organization in public sector. It occupies with marketing mix, marketing tools and deals with a problem of linking together art and marketing which is still underestimated among Czech non-governmental organizations. In concrete terms, this thesis focuses on promotion, media service and PR, selling strategy on view of specifics of theatrical milieu. After a concise theoretical introduction to the problem, the bachelor thesis goes in for specific issues directly connected to the practice in Divadlo v Dlouhé.
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The Valuation of the Oskar Nedbal Theatre in Tabor
Kubíčková, Klára ; Kislingerová, Eva (advisor) ; Römerová, Eva (referee)
This master's thesis deals with the valuation of cultural institution the Oskar Nedbal Theatre in Tabor and its aim is to estimate the value of this theatre to 30th June 2012 for the purpose of its founder the South Bohemian Region and compare this value with a subsidy paid to the theatre as a contributory organization. The value of the organization is determined by the method of contingent valuation based on the question related to people's willingness to pay for the preservation of the theatre and supplemented by Victor S. Yocco method for measuring three factors of the hypothetical value. The issue of cultural institutions valuation is not yet much explored area and mainly in the Czech Republic has not yet been comprehensively worked out and this thesis offers a practical view on one of the possible methods of valuing cultural goods and organizations.
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The impact of different management approaches on directing, programming and financing of the Tyl Theatre in the town of Kutná Hora
Krúpa, Adam ; Riedlbauch, Václav (advisor) ; Hanzlík, Jan (referee)
The main goal of this bachelor's thesis is to consider and reflect different approaches to management in the field of culture, theatre in particular. This thesis also tries to find positives and negatives of these approaches. In the theoretical part, which is patterned on expert publications dealing with this topic, there are outlined some basic management elements and procedures with emphasis on connection with theatre management and specific conditions of functioning of a theatre institution with a good managing director. The theoretical part also deals with the field of arts marketing (marketing mix, internal and external environment of an organization) along with given examples. The practical part describes and compares two different approaches to management of Tyl Theatre in the town of Kutná Hora, analyses past and current running of this regional theatre and the potential solution is found in a compromise and respect to various opinions and their joining together.
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