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PR tools in selected company
MILCOVÁ, Kristýna
The aim of the work was to evaluate the current use of internal and external public relations in company Fabory CZ, Ltd. and to create plan of another development. The practical section of this work includes PR activities, which are used in the company Fabory CZ, description of external and internal PR activities. On the basis of the questionnaire survey were presented suggestions how to improve external and internal public relations in company Fabory CZ.
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Development of managerial leadership skills
VEJVODOVÁ, Klára
This work summarizes the most important theoretical approaches of leadership, describes the main styles leadership styles and task of managers in the organization, influences on the effectiveness of leadership, and how to develop leadership skills. The practical part applies this knowledge in practice and provides the particular company guidance of management development on the basis of data collected by questionnaire survey.
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Management services in the power engineering
BÁRTOVÁ, Zuzana
The work deals with the electricity sector. It falls into the network industries together with the gas industry and telecommunications. Electricity sector is part of the power engineering and involves the generation, transmission, distribution and use of electrical energy. The work is territorially defined only in the Czech Republic. The theoretical part contains the characteristics of services, customers, markets, marketing mix of services, using of information technology in services and power engineering. The practical part deals with performing the analysis. The analysis is divided into three main parts. The first part consists of an analysis of the historical development of electricity price since 2006, the development of services in the energy sector and the current range of services for the suppliers and the final customers of electricity. The second part consists of an analysis of the external environment, marketing mix of services in the power engineering and communication processes between a customer and a supplier. The third part is devoted to the topic of energy audits, license of the energy demands of buildings (hereinafter referred to as license) and renewable resources of energy. In the conclusion is questionnaire survey, which is deeply devoted to the issue of license, both in terms of awareness of the energy demands of buildings, and in terms of its desirability.
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A complex development of tourism supporting infrastructure in the region of Pelhřimov
PICKOVÁ, Blanka
This diploma thesis is divided into two parts, theoretical and practical. The theoretical part itself is divided into four chapters which focus on the issues of tourism and marketing. The theory was clarified with the use of various reference books. The practical part focuses first of all on the demarcation of the discussed area of the region of Pelhřimov. Then a profile of a visitor was emerged of the survey results. On the basis of the region's primary and secondary offerings analysis, a SWOT analysis of the discussed region has been made. Furthermore, a thorough strong and weak points analysis of the sport-recreation services has been made, which together with the survey results contributed to a proposal for modernization and potential accomplishing of the supporting infrastructure for the leisure time spending in which particular destination.
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Corporate culture in selected company
FEDORKOVÁ, Tereza
The aim of my bachelor thesis was to describe the basic theoretical knowledge and regularities in the issue of corporate culture. After studying the literature I summarized the issue in the research of the literature, which forms the first part of my thesis. Based on the study of literature, I analyzed corporate culture in a selected company, this analysis forms the second part of my thesis. I cooperated with Centes, Ltd., which is located in České Budějovice. The Aim of the work was to evaluate and determine the current state of corporate culture in the selected company. For the analysis of the corporate culture I used one of the methods of quantitative research - questionnaire survey. The last objective was to suggest a suitable solution to improve the current situation.
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Burnout syndrom and it´s prevention in social work practice in Jindřichův Hradec
GREGOROVÁ, Alena
Gregorová A. Burnout syndrome and it´s prevention in social works in Jindřichův Hradec. České Budějovice 2013. The bachelor thesis. University of South Bohemia in České Budějovice. Faculty of Theology. Department of Practical Theology. Supervisor Mgr. L. Maliňaková. The bachelor thesis focus what´s the knowledge of social workers who work in choosen organisations in Jindřichův Hradec about the burnout syndrome same as on prevention measures which had been implemented in particular organizations and also on next prevention measures which should be taken. Information had been taken from social workers who works in o.s. OKNA, in probation and mediation service, in Home of the aged in Otín, in the educational institution in Jindřichův Hradec and in the Municipality of Jindřichův Hradec. It was an quantitative research. Respondents answered by using the questionnaire, if the´re able to recognize the burnout syndrome not only on themselves but even on their co-workers. Theoretical chapters had been chosen to be useful as good basis for the research. There´re also defined terms as burnout syndrome, it´s characteristics, phases and possible ways of it´s prevention. In the same time the theoretical part engages in terms stress and also in professions which are endangered by the burnout syndrome. In accordance with items mentioned above targets for needs of this thesis had been defined. The first target is to find out more about knowledge of social workers in choosen organisations in Jindřichův Hradec about the burnout syndrome depending on their age, education and time spent in this workplace or rather on duration of their practice in social works. The second target is to find which prevention measures are already taken in every organisation and what other mearures should be taken according to social worker´s opinion.
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Purchase decision-making process of consumers in the market of summer vacation
Soroková, Lenka ; Koudelka, Jan (advisor) ; Vávra, Oldřich (referee)
The aim of this thesis is to analyse the consumer's purchase decision-making process at the market of the summer vacations and capture current trends of buying summer vacation in the Czech market. The first two chapters are devoted to basic definitions and approaches, serving to understanding consumer behaviour, description of the marketing mix of tourism and the factors affecting the buying decision of the individual. Next part of the thesis examines different phases of the purchase decision-making process by using secondary data. The fourth chapter briefly describes the tourism market in the Czech Republic, its entities and services overview of tourism. The final part is devoted to the analysis of a questionnaire survey carried out by me and the acquired results. My own research is supported by data from Market -- Media -- Lifestyle (MML). The end of the work is composed of the result summary and conclusion of the investigation and it shows clear process of buying summer vacation on the basis of available data.
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Motivational system as a part of the company management
HUMŇALOVÁ, Kristýna
In the course of the process of globalization changes more and more attention will be paid to the human capital since it significantly contributes to fulfilment of the strategical goals of the company and eventually to achievement of entrepreneurial success and competitiveness on the market. Thus, endeavour of the company should not be only to provide and maintain qualified manpower, but also to attempt to provide their satisfaction and motivation, which will undoubtedly lead to higher working efficiency. Management of the company should proceed this way, too. The objective of the Bachelor Thesis was to research and describe motivational system in the chosen company and its impact on the company management with intention to attain the synthesis of the generalized knowledge and individual proposals for practice in the conclusion. The first part of the Bachelor Thesis is theoretical and deals with interpretation of the terms concerning motivation in relation to the area of company management at the present and future (knowledge) society. Next part, which is practical, contains detailed characteristics of the chosen company and the research of its motivational system by means of the adequately worked out questionnaire. The research of the motivational system of the company was performed in the company CVP Galvanika s.r.o. in two groups of employees: ordinary workers and the management. The company specializes in the surface treatment of the metallic products and operates in the Czech market as an important supplier for the automotive industry. On the basis of analysis and evaluation of the results of the performed research improvement of motivational system in the areas of education and development, financial assessment, non-monetary awards in the form of praises and acknowledgement, working conditions, decision-making and knowledgeability of the employees. In this situation it depends only on the company whether it will take these proposals as its own and will start to implement them in its motivational system.
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Analysis of agrotourism farms supply in the Czech Republic
MATĚJŮ, Hana
The bachelor thesis is focused on market conditions analysis of agrotourism farms and supply in the Czech Republic and the use of funds for further development. The Amount of Entities operating in agritourism and other information was examined thanks to statistical survey Agrocenzus. The thesis has its own research on supply and demand.The analytical part included a comparison of two tourist regions and SWOT analysis of both these regions. Based on the results of own research and information gathered, there are suggested changes to improve the current situation.
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