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The market of contemporary fine art
Pavlíčková, Eva ; Černá, Jitka (advisor) ; Dvořáková, Olga (referee)
This thesis "The market of contemporary fine art" explores the arts marketing processes of comparable commercial galleries, aimed at young Czech art. The theoretical part focuses on arts marketing and its application in the art scene. The practical part focuses on the analysis of individual marketing activities with the help of expert interviews, and then uses a competitive analysis to contrast the marketing methods of the Dvorak sec contemporary art galleries. The aim of this work is to compare and to consider the individual marketing processes of competitive galleries in the marketplace of contemporary art.
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Art commerce in Czech Republic
Vlčková, Barbora ; Drozen, František (advisor) ; Novák, Miloš (referee)
Bachelor thesis describes art commerce in Czech Republic with emphasis on paintings. It compares this situation to the situation on foreign markets and proposes how to improve it. This thesis also describes how auction houses and galleries work, laws concerning the art commerce and support of art in Czech Republic.
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The use of social media in marketing of art museums and galleries
Petrová, Anna ; Hanzlík, Jan (advisor) ; Tyslová, Irena (referee)
This thesis deals with the possibilities of using social media in marketing of art museums and galleries. Its aim is to present marketing in social media, in particular the functioning of Facebook Pages, to art museums and galleries. The theoretical part is devoted to social media, describes the most important ones and focuses on how to use them in marketing, with the emphasis on the social network Facebook. The practical part of the thesis is based on the statistics provided by Socialbakers, company that measures effectiveness of social media marketing, and presents an analysis of selected activities of both Czech and foreign art museums and galleries on Facebook.
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