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The Inovation of Tourism produkt for the group 55+ in the Region České Budějovice
ZÍKOVÁ, Veronika
The theme of this work is the product innovation of tourism for the group 55 + in Ceske Budejovice. The main aim of this study was to assess the current through the analysis of product offerings for selected segment - a group of 55 + in the České Budějovice. Using field survey have been identified the requirements and preferences of this segment on the basis of the tourism product designed for a group of 55 +.
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Sustainable tourism on Jindřichohradecko
MICHALOVÁ, Jana
This study is concerned with sustainable tourism Jindřichohradecka. As a research method is selected a questionnaire survey and structured interviews.Zkoumá se postoj návštěvníků Jindřichohradecka k udržitelnému cestovnímu ruchu. Dále se zkoumá podpora udržitelného cestovního ruchu a cestovního ruchu celkově ze strany města. It created a product located in rural areas and activities focused on environmentally friendly.
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Innovation of tourism for students on the Třebíč region and Jihlava region
VESELÁ, Jana
The theme of my thesis was an innovation of a tourist product for students in the area of Třebíč and Jihlava. The main objective was to determine the preferences of students for organizing school trips, according to which should a product be designed, meeting the requirements of tourism for leisure time and to serve as an educational object as well.
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Sedlčany celebrities and their influence on tourism
MALENDOVÁ, Žaneta
The main aim of this thesis was to determine the exposure of important personalities who lived and worked in Sedlčany region on tourism development within the study area. Based on field research was designed innovation of product, which should deepen their understanding of tourists and local residents about these personalities.
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Tourism in Vitorazsko countries and its impact on domestic tourism
KLIMAS, Ota
The main aim of this thesis was to point out influence of tourism in Vitorazsko micro region on tourism of South Bohemia region in terms of domestic tourism by its analysis. The partial aim was to point out possibilities of development of tourism in Vitorazsko by using results of accomplished field research. Next partial aim was to propose a new tourism product and its innovation based on the research results. The first step to work on was studying literature, which leaded to creating literary research and after that the situational analysis of Vitorazsko micro region was created. Then the field research was made and on its basics the new product of tourism in Vitorazsko micro region was composed. The new product of tourism is a package of services called Weekend stay with Vitorazsko pig- slaughtering. In the price of the package the active participation on pig- slaughtering process, consumption and meal preparation is involved.
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Strategy of tourism development in the Vysočina region
Kačírková, Sabina ; Vaško, Martin (advisor) ; Kondrashov, Alexey (referee)
Tourism is dynamically developing industry of its kind and an important economic factor in a whole world. It acquires an importance in the Czech republic and its regions, in Vysočina region as well. Vysočina region has got a great potential for tourism development but it has not been utilized enough so far. The goal of this dissertation thesis is to create an image of current state of tourism in Vysočina region, evaluate its prerequisites and possibilities that should be taken into account in the future. On the basis of medium-term documents and strategies created by the region and tourism organisation particular goals and mesures are introduced and subsequently evaluated. Thanks to findings from the SWOT analysis and strategies some solutions and projects are suggested at the conclusion of the thesis. They could help for further development. The dissertation thesis reports the view to current tourism issues of in Vysočina region.
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Analysis of the supply of sightseeing tours in a selected city in the Czech Republic (Znojmo)
Walowa, Zuzana ; Jarolímková, Liběna (advisor) ; Voříšková, Barbora (referee)
The aim of the bachelor thesis is to analyze the current supply of sightseeing tours in Znojmo as well as creating a unified set of tours, which could be helpful in practice. The theoretical part deals with the terminology of tourism. In this thesis a sightseeing tour is defined and the participant of tourism is classified as a main holder of demand. The thesis introduces the city Znojmo in general. The analytical part characterizes a typical visitor of Znojmo and their most demanded objects in the city. The analysis of the supply of sightseeing tours provided by two agencies is made. Results from both analyses are compared and evaluated in the end of the thesis.
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Tourism product in tourism infocentre Jihlava
PŮŽOVÁ, Lucie
The scope of my work was to analyze the current tourist trade products in the tourist information centre and to carry out a research of demand and supply of the products of the tourist information centre. It was necessary to elaborate a situation analysis and an analysis of the tourist informational centre. In the situation analysis, it was important to elicit the position of the Vysočina Region and the city of Jihlava in the tourist trade, the visitor attractions and others. Another analysis was the Boston Matrix that demonstrates the product growth rate and the demand after the tourist information centre products. From the Boston Matrix, the importance of particular products and their current market situation was detected. For a wider obtaining of information about the tourist information centre, the SWOT Analysis was elaborated. From the SWOT Analysis, there result the inner (strong and weak points) and outer factors (opportunities and jeopardies) that influence the information centre. From the marketing research that was realized in the form of a questionnaire inquiry and was aimed at obtaining the information about tourists{\crq} satisfaction with the tourist information centre and with Jihlava, I learned that the most sought-after services of the tourist information centre was the sale of admission tickets and information about the town and its sights. The main aim of this dissertation was a proposition of some new types of products the visitors of Jihlava call for, which resulted from all the carried out analyses. The most importat part of the work was the questionnaire inquiry. The new products I proposed are a cycle track through the surroundings of Jihlava and a cyclemap.
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The product of tourism in the information centre of Pelhřimov´s region
JÍRŮ, Petra
Foremost task of this bachelor work is to analyze natural, historical and cultural interests of Pelhřimov region. Another goal was the present state of tourism services valuation. After fulfilment above - mentioned analysis it is necessary state, that the range and level of delivering services mismatches number and structure visitors regularly visit Pelhřimov region. Next goal is to call in a question the importance of Pelhřimov town like a centre of this region and pertaining the area for tourism development. It was possible on the base of situation analysis. The tourism in our region is concentrated into the Pelhřimov town, which is secured a wide offer of traffic, accommodation, catering and also additional service. However, Pelhřimov town still has a reserve in the tourism. Pelhřimov is out of court among most desirable and attended regions, but on his territory it is possible to visit and admire many interesting places that there are not to seen in other parts of Czech Republic. Secondary target of this work was the Tourist information centre supply-demand analysis. TIC manages many products and services, but they are untimely propagandized. On the base of findings were created suggestions and recommendations to activities of Pelhřimov TIC, city and museum improvement. In the current offer of TIC the "packages" are missing, so the two of them were created: first was named "Weekend with family on Křemešník" and second was named "An active week in Pelhřimov". These two products should increase the visit rate and upgrade the Pelhřimov TIC offer. Lastly there were placed suggestions and recommendations to the Pelhřimov´s museums, because of crucial and outsider function.
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