National Repository of Grey Literature 32 records found  beginprevious31 - 32  jump to record: Search took 0.01 seconds. 
Marketing Strategy for dermo-cosmetic studio care4you.
Kubovichová, Michaela ; Zamazalová, Marcela (advisor) ; Lelková, Anna (referee)
The objective of this thesis is to review market activity of dermo-cosmetic studio care4you and to design marketing conception with regard to approaching brand expansion to another country seats within Slovak republic territory. Thesis is divided into 3 parts. First part is focused on explanation of basic theoretical concepts of marketing strategy creation of a company that provides services. Second part is dedicated to introduction of care4you company, analysis of micro and macro environment effect on company and also what communication strategy of company has been like so far and rating of research outputs and also attitude and opinion statement of current and potential customers of care4you. Design of marketing strategy attributes and action plan of dermo-cosmetic studio care4you for 2016 year is the content of last part.
Banking Fees - The Development Of Retail Banking Fees In Czech Republic
Farská, Blanka ; Lipka, David (advisor) ; Minárik, Pavol (referee)
Paper analyse retail banking fees in Czech Republic. It depicts bank methods of pricing retail banking fees and selected fees are compared across the market. Competition at similar foreign markets is shortly analysed as comparison tool. Testing the demand side of this market surprisingly revealed that the lack of competition between retail banks is not the main reason of low pressure on retail banking fees decrease. The same testing shows the significant passivity of customers as main cause.

National Repository of Grey Literature : 32 records found   beginprevious31 - 32  jump to record:
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