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National Repository of Grey Literature

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Vliv kulturních faktorů na trhu piva Svobodová, Renata ; Koudelka, Jan (advisor) ; Janota, David (referee) Tato práce se zabývá charakteristikou trhu piva dvou států s největší spotřebou piva na osobu - Německa a České republiky. Popisuje shodné kulturní prvky a kulturní rozdíly na trzích piva obou států. Vychází z primárního výzkumu provedeného v obou zemích. Stručně se věnuje také analýze pivních sklenic jakožto prvku materiální kultury zemí. Detailed record

National Repository of Grey Literature : 299 records found   299 - 299  jump to record:

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