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National Repository of Grey Literature 29 records found  beginprevious29 - 29  jump to record: Search took 0.00 seconds. 
Marketing mix of the multiplex CineStar in České Budějovice
 Kašparová, Barbora ; Hanzlík, Jan (advisor) ; Černá, Jitka (referee)
In its theoretic part this bachelor thesis deals with development of multiplexes, describes current state of multiplex market in the Czech republic, specifies the terms marketing and marketing mix and focuses on marketing in the service sector. In the practical part it focuses on marketing mix of a particular multiplex -- CineStar České Budějovice. The aim of this thesis is to analyse each component of marketing mix, evaluate it, eventually suggest possible solutions.
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National Repository of Grey Literature : 29 records found   beginprevious29 - 29  jump to record:
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