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To general principles of acquiring foreign language by child
BALOUNOVÁ, Romana
The submitted M.A. thesis builds on the B.A. thesis entitled On general questions of psycholinguistics and develops factual points of departure related to the topic of adoption of a foreign language by a child. A part of the theoretical section is the definition of basic concepts in the field of psycholinguistics, in particular developmental psycholinguistics, and the design of the notion of adoption of a foreign language by a child. The primary goal of the study is to provide a comparative listing of the individual theories of adoption of a foreign language by a child, not only at the level of the mother tongue, but at the level of a second language as well. The basic theoretical concepts of adoption of a foreign language are based on linguistic, psychological and especially psycholinguistic scientific research. The other goals of the thesis include the definition of extensive variable determinants which participate in the process of adoption of a foreign language by a child and also influence the resultant level of adoption of a non-native language. In the concluding part of the theoretical compilation, space is provided for the psycholinguistic aspects of adoption, such as enunciative, speech and written displays of a foreign language. The empirical part is built up in a way so that it highlights the applicability of the process of adoption of a foreign language by a child in a natural environment, i.e. in a bilingual family environment where the resultant process is the most effective and verifiable. For this reason, it is not possible to talk about learning a foreign language but rather about the adoption of a second language.
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Social networks and their marketing potential for small and medium businesses
MRÁČKOVÁ, Tereza
The work is focused on the use of social networks by small and medium sized businesses. The theoretical part first discusses the history and description of selected social networks. For four most popular networks, Facebook, Instagram, Twitter and LinkedIn, it described how the company can advertise. The work is described paid forms of advertising in these four social networks. It is described what method of paying for ads and ad placements exists. The practical part is divided into two parts. The first section analyses the chosen company. The work is included an interview with the managing director of the company and on the basis of this interview and self-exploration firm is executed proposal to improve the use of Facebook and other social networks. The second part of the work is focused to the questionnaire survey. It was created 10 hypotheses, and using them was written questions. Hypotheses are after collect a sufficient number of responses evaluated.
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Geopolitické postavení Ukrajiny
Honsová, Jana
HONSOVÁ, J. Geopolitical position of Ukraine. Diploma thesis. Brno: Mendel University. Faculty of Regional Development and International Studies, 2014. Thesis Supervisor Mgr. Lukáš Nevěděl, Ph.D. The thesis is divided into two parts, theoretical and practical. The theoretical part contains a detailed analysis of selected literature related to geopolitics, political geography, Ukrainian history and present. In addition to describing linguistic, religious structure of the population and results of the Ukrainian elections in 2004. Theoretical part also describes the geopolitical situation in Europe, the structure of Ukraine and the Ukrainian crisis issue for November 2013 - March 2014. The practical part of the thesis investigates through interviews opinions and attitudes of Ukrainians in the Ukrainian crisis and the future development of the country.
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Geopolitické postavení Kavkazu
Marta, Aleš
MARTA, A. Geopolitical Position of Caucasus. Diploma thesis. Brno: Mendel University. Faculty of Regional Development and International Studies, 2015. Thesis Supervisor Mgr. Lukáš Nevěděl, Ph.D. The thesis is divided into two parts, theoretical and practical. The theoretical part is especially concerned with introduction of political geography and geopolitics as independents sciences, with history of Caucasus, his physical-geographic character and conflicts in Caucasian unstable regions. This part is after all closed up by determination of Caucasian martial-protective, economical and energetic relationships with nearby states. Analogous to theoretical part, the practical part is also divided into two parts, quantitative and qualitative. Whilst quantitative part's focusing on region's geopolitical dispensation and religious or language diversity, that qualitative on the contrary point out the Caucasian social side and everyday life within it.
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Interviews with Graphic Designers
Šafářová, Gabriela ; Přidalová, Kateřina (referee) ; Macháček, Mikuláš (advisor)
My diploma thesis consist in creating short videos. I have been interviewing important Czech graphic designers of an older generatin and I've been interested in socio-historical background which a profession of graphic design had before Velvet revolution and before new media coming. The project got a name Graphic Design Talks. The videos are put on Facebook with other information about each designer. I would like to continue interviewing new deigners add new videos even after I finish my study.
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Human resource management in selected organization
VEISHEIPLOVÁ, Lucie
The main aim of this Bachelor Thesis is to analyze the management of human resources in selected organization. For a practical part, I have chosen RICHMONT-CZ a.s. In the practical part, there is a characterisation of the individual areas of the human resource management based on materials which were obtained during an interview with the human resource manager. A questionnaire survey followed with the purpose to find out opinions and ideas of employees. The result of the work is the evaluation of the human resource management, job satisfaction and suggestions for improvements.
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Communication in a Selected Organization
SVOBODOVÁ, Pavla
Communication is an essential part of our everyday lives. Hardly anything could work without communication. Thus, even in an organization communication plays a significant role. It is necessary for all employees and their work. Also the ongoing operation of the organization depends on the quality of communication. The aim of this thesis is to evaluate the communication in a selected organization and propose changes to improve the current situation. In the theoretical part of my bachelor thesis, using literary sources, I have explained the basic terms related to communication. I have described i.a. the process of communication, types and forms of communication, communication channels and the external communication of an organization. For the practical part of my bachelor thesis I have chosen the manufacturing plant RM GASTRO s.r.o. in Veselí nad Lužnicí. Most of the information regarding communication has been obtained from semi structured interviews with the company manager, head of the personnel and head of the sales department. Based on this information I have described the communication process as well as particular communication situations that occur in the organization. I especially appreciated the effort to give every employee the opportunity to contribute with his ideas to the expansion of the organization. Finally, I can conclude that communication in this organization is carried out well. However, it is necessary to improve continuously. Therefore, I have recommended the company several proposals, whose implementation could contribute to the improvement of the current state of communication in the organization.
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Negative body image and eating disorders
Švecová, Lucie ; Pešek, Ondřej (advisor) ; Holáková, Miluše (referee)
The aim of this thesis is finding out if and how much negative body image influences eating disorders. The body image is influenced by the contemporary ideal of beauty, which was historically formed. The influence of the contemporary cult of a skinny body has a biological argument, that slimmer people are healthier. Models, who are representing this ideal are often accused to be the reason of increase in frequency of present day diseases, like eating disorders. The most known eating disorders are anorexia nervosa and bulimia, but there are also other diseases which are not yet described in the International Classification of Diseases -- orthorexia, bigorexia and drunkorexia. What really causes these diseases? The essence of the practical part is, by using the interview, to find out risk factors for women and girls suffering from eating disorders, as well as satisfaction with their bodies and the impact of modelling. The conclusion presents results of a research, which shows whether or not there are biological, individual, family and sociocultural factors, which include the influence of the media as well, present in respondent's answers.
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