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National Repository of Grey Literature

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Marketingové strategie kosmetických firem na trhu České republiky Dvořáčková, Barbora ; Bílková, Jana (advisor) ; Týra, Karel (referee) Diplomová práce analyzuje situaci na českém kosmetickém trhu, definuje hlavní hráče na trhu, jejich strategie, hlavní značky a produkty v jednotlivých kategoriích kosmetiky. Odkrývá potenciální cílové skupiny pro jednotlivé oblasti trhu, které na základě kvalitativního výzkumu dále charakterizuje dle jejich nákupního a spotřebního chování. Detailed record

National Repository of Grey Literature : 27 records found   27 - 27  jump to record:

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