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PSYCHOLOGICAL ANALYSIS OF CONSUMER BEHAVIOR
MENDLÍK, Radek
This graduation theses deals with wine and beer consumers. Subject to research is behaviour of these. Principal aim is to explore concrete motives and grounds which lead to purchase of the products. For that I used an inquiry in a form of standardized interview, which was based on prepared-in-advance list of questions. I kept to my own findings acquired while observating consumers in society. I did the questioning between 9 and 20 november 2006. In the first part I attend to the issue of consumer behaviour theoretically, I bring in several basic definitions and therms and I introduce main psychological aspects that influence consumer behaviour on the market. In next chapter I analyse concrete motives, which lead the customer to purchase of beer and wine, by the medium of output data of the inquiry. I am particularly engaged in motives related to launching new product (resp. goods), in price impact on customer behaviour and in key needs, which the customers try to fulfil. This part of the grad. theses is divided into two sections. First section is aimed at main driving motives of the beer consumers. In the second section I deal with research on wine consumer behaviour. In the closing part obtained results are evaluated and likely utilization for (prospective) producers is outlined.
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Searching of sense of suffering in human lives, comparison of social workers from Agenda of benefits for care` opinons and chosen authors` opinions, which I found in special literature
TURNOVCOVÁ, Bohumila
I tried to find the sense of suffering in human lives in my bachelor work. It consists of two parts {--} a theoretical one and a practical one. In the first part there are explained the most important concepts, the main ideas of this theme, then there are introduced the chosen basic looks on suffering and its sense from different scientific fields, from ethics, philosophy, psychology, theology, social work and thanatology. In the second part I tried to do the summary of realised opinions, which I used in the questionnaire among social workers. The aim of my research is to find opinions of social workers, opinions about suffering and its sense. My bachelor work is finished with the presentation of found data. The most developed question for me was the question about the sense of suffering in context of possible connections {--} the age, the education, the religion. In the end of my work I compared opinions of social workers and opinions taken from special literature, opinions about suffering and its sense.
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The Phenomenon of Religion in Armed Forces
LAŇKA, Jiří Ignác
At my place of work, we are considering the possibility of spiritual service inception within the Czech Republic Police force. One of our models, which we stem from, is the Czech Army Military Chaplaincy. We, therefore, go into the history of its inception and its current activities, at a fairly great length. Furthermore, we have mapped the Czech Republic Police activities, whose character matches the activities of the military chaplains. By comparison and evaluation of the researched information, we will set the possibility and desirability of chaplaincy and spiritual service within the Czech Republic Police. Basic and key information was acquired by study of the literature and of the official internet sources. The additional and clarifying information was acquired through personal discussion and communication with professionals in various related fields.
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Hippoterapy - focus on preschool and younger school age
HOŠKOVÁ, Tereza
Bachelor thesis deals with hippotherapy. It is divided into three parts and the theoretical, practical, and the last part is the Annex. In the theoretical part I try to explain the concept of hippotherapy, pedagogical - psychological riding and sport riding handicapped. It is also concerned with the use of hippotherapy, selecting and training horses organization in hippotherapy, a center where they can meet it, and how such a center should look, the team and bring examples of diseases for which hippotherapy uses. In the practical part we compare center in the South Bohemian region, their skills, attendance and by visits and interviews trying to find out how to work with handicapped people and how they operate hippotherapy. The last part is devoted to annexes.
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Psychology and symbolism of colours
ZVĚŘINOVÁ, Iva
The Bachelor study entitled ?Psychology and symbolism of colours? addresses the symbolic significance of colours in life, in terms of development and particularly cultural differences. The theoretical part of the study provides evidence of the importance of colours in terms of the historical development of traditional cultures and their views on perception; individual chapters are devoted to the physiological and psychological effects of colours on the human organism. The final theoretical part of the study includes methods of using these findings, as currently used in psychology and diagnostics. The practical part analyses the importance of the application of colours in the interiors and gives examples of how to work with colours in the interiors of schools, means of transport, art and advertising.
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The issues of a young adult individual?s self-concept within the Czech society and a social worker?s support with dealing with them
JELÍNKOVÁ, Eva
The thesis deals with the problems of a young adult human being's self-concept from the psychological point of view. The influence of the social elements on the start in an adult life can be observed through individualism, consumerism and quality of life, which all affect the two most important parts of life ? the work and human relations. The main part of the thesis focuses on the self-concept issues of a young adult in correlation to the (dis)satisfaction in the social roles as all the roles include various expectations. The dissatisfaction can be caused by preferring the ideal "myself" which is not in accordance with the actual requirements of the social environment. This can have a negative impact on the self-concept and individual's functioning within the community and society. The individual turns his attention to the social worker when having self-concept problems that might result in mental difficulties. The theoretical starting points are applied to some particular areas of the social work (social work with the young adults, social work with families, marital and family consultancy).
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Transaction analysis in Helping Professions
URBANOVÁ, Marie
Presented thesis deals with the use of transactional analysis in psychotherapy, counceling and helping professions. Theoretical part is dedicated to philosophy and history of this specialization, history of ČATA organization in Czech Republic, definition of key words and possibility of using transaction analysis. Practical part is formed by specific cases, which are gained throught the interviews held at the Alien Police Inspectorate, Longterm Residence Permit Group in České Budějovice which uses the analyse of Eric Berne´s games mentioned in transactional analysis. Parts of specific cases are features of games, interviews, graphical diagrams, analysis and evalutions. The aim of this work is to stress the importace of using the Eric Berne´s games in helping professions.
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An abandoned site (A serie of wall paintings in the environs of an urban outskirts)
MALÁK, Martin
In this theoretic-practically focused diploma thesis I deal with the issue of an abandoned site and its potencial for the art creation itself. Firs I attempt to foreshow the modern aspects of the art in relation to the urban outskirts creation. I focus on the distinct graffiti phenomenon an its role within the cultural developement of the modern society. In connection with forementioned I aspire to define the phenomenon of site and space. Furthermore I adress the importance of the outskirts with reference to the environmental psychology. Afterwards I carry through a critical reflexion of the theoretical knowledge fragments and apply new findings while resolving the creative task. In the practical part of this thesis I create triptych of wall paintings in the environs of an urban outskirts on the topic of an abandoned site and consequently I carry out their explication.
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Scandinavian myths and legends. Cycle of combined technique art works.
KOUTEK, Tomáš
The theoretical part of the diploma thesis entitled {\clqq}Scandinavian myths and legends, cycle of combined technique art works`` is composed of four chapters. First chapter contains essay on Scandinavians mythology. Second chapter shows the relationship between mythology and psychology. Third chapter includes analysis of Scandinavian mythology by the help of psychological theory of C. G. Jung. Last chapter is describing the creation process of art works and used combined technique. Practical part contains art works on the topic Scandinavian myths and legends elaborated with combined technique.
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Behavioural disturbance in adolescence
HOUSEROVÁ, Vlasta
Thesis {\clqq} Behavioural disturbance in adolescence.`` Author: Vlasta Houserová Thesis 2008 Summary: The topic of my thesis reflects the current problem in our society. It deals with a presence of disturbing behaviour among teenagers. The theoretical part not only handles particular behavioural disorders and their symptoms but also reveals causes of such behaviour; conditions, which have the effect on existing disorder, and elements, which determine their origin. Lately, the thesis introduces several ways of re-education, change in disturbing behaviour and ways of prevention. In the practical part there is a research on specific types of disorders. One of the aims is also to compare occurrence of such behaviour in cities and towns. The research was based on a questionnaire and interviews with pedagogical counsellors at particular schools.
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