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Presumption of development domestic tourism in selected area - district Třebíč
DVOŘÁK, Tomáš
The bachelor thesis deals with conditions for development of domestic tourism in the chosen area district Třebíč. The main object of this work is to identify the assumptions through analysis of domestic tourism in the district Třebíč, but on the basis of a shortlist was selected by the Třebíč. The secondary objective is based on a field investigation to determine how it affects the attendance area enrollment specified in the list of UNESCO. From the information obtained from the field investigation was prepared by a tourism product that is designed for children and their parents. As a product for this segment was designed educational, fun and adventure event, based on Trebic legends.
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Tourism services for seniors and possibilities for further development in area Mikroregion Jindřichohradecko
ZLATUŠKOVÁ, Lucie
The thesis contains the summary of solving issue, where the importance of tourism of seniors is justified. The thesis indicates that the ageing of population is important demographic trend, which leads the situation in tourism. The demarcation of the surveyed area and its analysis was realized. Thanks to the questionnaire research among seniors the research was conducted and with help of interviews with experts from tourism and senior welfare the information was found out. The synthesis of acquired information was realized. On the basis of this the submissions of improvement of situation in choice area were treated. In this thesis the assets of the submissions are presented.
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Sustainable tourism in selected area
NÁCOVSKÁ, Aneta
The aim of this study was to analyze assess the current state of sustainability tourism in the area of Posazavi. At the beginning was written literary research and situational analyses area. The following is a field survey of form of questionnaire and controlled interviews with tourism specialists. On this basis have been proved or disproved hypotheses, which were determined at the beginning of this study. Based on field survey was designed to build agrofarm.
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The folk culture as a factor of tourism development in the region of Valašsko
BLÁHOVÁ, Petra
The aim of this thesis is to highlight the importance of folk culture for tourism development and to suggest options for better evaluation and effective use of the potential of folk culture tourism in the selected region based on the results of the analysis in the region of Wallachia. In the introduction of the practical part I deal with the current supply of Wallachia. The fundamental part was quantitative marketing research in the form of a questionnaire survey. The aim of the survey was to identify the participants of tourism in terms of demographic characteristics, determine the purpose of the visit, analyse their financial expenses, and identify subjective perception of culture and assessment of infrastructure and services in the region. I designed a new product called "Wallachia hunt", which aim was to involve young people in the Wallachia culture, tourism allows participants to actively and an interesting way to travel around the region and specifically to discover its natural and cultural wealth. "Wallachia hunt" is based on the worldwide known activity called geocaching. In my work I have put together a detailed proposal for annual testing of this activity.
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Tourism for Minorities Living in the Czech Republic
NGUYEN THI, Lenka
The main aim of the thesis is to investigate the function of the tourism market for the selected minority living in the Czech Republic, which is the Vietnamese minority. Based on field research to prepare an adequate product and find out the possibility of further tourism development for the minority. The thesis analyzes this particular minority, which is a very close-knit community. However, it would be an exaggeration to say that the Vietnamese community is entirely closed to the outside world when it comes to traveling. In the last chapter through a personal questioning was prepared sample suitable product innovation.
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Conditions for the development of tourism in the micro-region Pelhřimov
ČMUCHOVÁ, Karolína
The objectives of the thesis are to analyze tourism in the micro-region Pelhřimov, to execute some field investigations and to bring in the possibilities of the tourism development in the area. The practical part includes the situation analysis, the analysis of tourism and the field investigations. Finally, there are proposed some options and suggestions to improve tourism in this micro-region.
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The influence of a tour guide personality to the tourists satisfaction
BARGER, Vít
The main objective of this work was to determine through analysis the influence of a tour guide personality to the tourists satisfaction with tourism product. The secondary objective was to determine with field research the actual quality of tour guides work and to suggest some steps to improve this quality. At the beginning of this work was studying literature and writing literature review. Then the field research was carried out. Thanks to analysis and field research, it was concluded that tour guide is one of the most important factors influencing satisfaction of tourists. Proposals of steps improving the detected quality of tour guides work were submitted and the manual for preparation of tour guides was compiled.
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