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The mental bulimia survey
POMYJOVÁ, Daniela
The thesis has both a theoretical and a practical part. Within the theoretical part it deals with problems and the characteristics of food intake failures, especially with the perception of her/his body during maturation, pubescence, adolescence, early adulthood and middle adulthood and the impact of psychological and social factors and risk factors. It points out the possibilities of a probable occurrence of a food intake failures, the attitude of the society and parents. It deals with different attitudes to slenderness, self-esteem, eating habits of girls and how present-day girls are informed about food intake failures. The diploma thesis main aim within a practical part is the illustration of a theoretical part and the description of subjectively sensed possible causes from women who suffered from food intake failures. There are 6 casuistries described here which are subsequently summarized in the results. Possible comments and ideas are mentioned in the discussion.
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Ethical problems of the marketing communication in terms of body image
Eisenmann, Jan ; Pešek, Ondřej (advisor) ; Toth, Štefan (referee)
The thesis is focused on an issue of attainable beauty ideal and its possible negative consequences mainly on adolescent audience. It also deals with the possible ethical questions that are related to the beauty ideal with the young audience. This narrow part of the poulation was selected because of the the fact, that they are the at the biggest risk. The theoretical part describes the related experiments and also shows some examples of different approach to beauty in marketing communication. The practical part of the theses consists of two parts, questionnaire survey and an in-depth interview with the specialists in the psychology and marketing. The conclusion of the work indicates, that young people are aware of the relationship between the beauty ideal and the negative consequences, but, as the rest of the population, do not perceive this phenomenon as an ethical issue.
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Marketing importance of body image
Francová, Nikola ; Koudelka, Jan (advisor) ; Pešek, Ondřej (referee)
This work focuses on body image in terms of individual consumer behavior, predispositions as well as in terms of how media, which portrayed the beauty ideal, affect us. It explains the physical self, body language, image and how was seen in the history. The practical section briefly describes the first phase of research. After using the chart work summarizes the research. The most interesting results are that the beauty ideal for most respondents is not a top-model shaped woman but real woman with natural female form and appearance.
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The attitudes of Czech women towards the plastic and aesthetic surgery
Študentová, Vanda ; Karlíček, Miroslav (advisor) ; Chytková, Zuzana (referee)
This Bachelor's Thesis is focused on the attitudes of Czech women towards the plastic and aesthetic surgery and its main goal is to analyse and compare these opinions. In the theoretical part the explanation of the key terms and ideas based on the scientific literature is done. These mainly are the attitudes, beauty ideal, body image and plastic and aesthetic surgery including brief history of this field. Consequently, in the practical part the quantitave research efectuated through a standardized questionnaire is presented. Its acquired results are described and illustraded by graphs and diagrams. Finally, the general outcome of the research is more thoroughly commented on and analysed.
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Marketing importance of body image
Klingerová, Lenka ; Koudelka, Jan (advisor) ; Pešek, Ondřej (referee)
The Bachelor Thesis concentrates on the marketing significance of body image from the consumer point of view of an individual. It defines the meaning of body image as well as its evolution throughout time. It also refers to the factors significant to self-cognition of individuals and with that closely connected display of shopping habits. It defines the basic conceptions of customer behavior, marketing communication and the theoretic elements needed to acomplish the survey located in the second part of my thesis. The goal is to uncover the perception and future impact of body image on the consumer and underpin the main and possible new trends of behavior in this area. One of the outcomes of the survey is the establishment of the fact that people prefer a healthy and vital body in comparison to one artificially created.
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