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Evaluation of the potential of cultural tourism in the Zlín Region
Pospíšilová, Kateřina ; Kouřilová, Jana (advisor) ; Krejčová, Nikola (referee)
The aim of this bachelor's thesis is to evaluate the potential of selected cultural monuments, activities and institutions for the development of tourism in the Zlín region. The theoretical part focuses on cultural tourism, as well as the culture itself and its impact on tourism and regional development. There is also briefly described marketing of destinations and cultural tourism in the Czech Republic. The practical part deals with cultural tourism in the Zlin region, divides it into smaller territorial units, which are then further broken down, examined and analyzed. For each area to assess the development potential of selected few notable sights, activities or institutions for the area. To evaluate the potential are used methods such as analysis of statistical data, comparison, synthesis and description of the knowledge obtained. The analysis is performed on the basis of available statistical data of Ctech Statistical Office, Regional office, Czechtourism office and other data or information of the Zlín Region. The potential of cultural subjects was evaluated on the basis of selected indicators - attendance and marketing methods used. It was found which cultural organizations have the greatest potential to be internationally important and which should instead work on their development.
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Evaluation of tourism development in the tourism areas of Zlín region
Němcová, Hana ; Kouřilová, Jana (advisor) ; Krejčová, Nikola (referee)
The aim of this bachelor's thesis is to analyze the tourism areas in the Zlín region and to compare the tourism development in these areas. The theoretical part is focused on tourism and its relationship to the regional development and it briefly describes the situation of tourism in the Czech Republic. The practical part is devoted to the tourism in the Zlín region, whose analysis is based on data available from the Czech Statistical Office and on other information provided by the Zlín region. Using relevant data, the potential and the tourism development level in separate areas of the Zlín region are evaluated. For this evaluation are used methods such as analysis of statistical data, description or a synthesis of the knowledge obtained. From author's assumptions about strengths and weaknesses of each and every touristic area are derived some recommendations for continuing progress in the tourism. This thesis contains data and information published by the Czech Statistical Office, Regional Office and Czechtourism Office.
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Unemployment of graduates in the Zlín region
Dobrá, Simona ; Szabová, Lucia (advisor) ; Durdisová, Jaroslava (referee)
This thesis deals with the unemployment of graduates in the Zlín region, who are ranked among risk groups in the labor market particularly due to lack of experience, which they can dispose. The main target of my work is to evaluate the graduates in the labor market according to education attained and studied apprenticeship. Afterwards there will be considered how above mentioned factors affect the rate of unemployment in the Zlín region. The theoretical part focuses on the basic concepts associated with the labor market, unemployment, employment policy in the Czech republic and discrimination in the labor market. In the practical part there are compared students both in terms of educational attainment and in terms of studied apprenticeship. One chapter is devoted to the results, which will be in from of survey. These questionnaires will be directed to graduates of different schools and their practical contribution to the knowledge of the practice. The final part points to a possible decrease of unemployment, to which industrial zone in Holešov may contribute.
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Sustainable development of tourism in Zlín region
Šimková, Zuzana ; Indrová, Jarmila (advisor) ; Hošek, Rostislav (referee)
The purpose of this thesis is the evaluation of sustainable tourism in the Zlín Region. The theoretical part focuses on history and definition of sustainable development and sustainable tourism. This part also contains general analysis of tourism in the Zlín Region. The practical part deals with the evaluation of sustainable tourism in the Zlín Region in accordance with the indicators of sustainable tourism and questionnaire research. This research was focused on general knowledge in sustainable tourism between residents, visitors, entrepreneurs and regional authority in Zlín Region. All obtained findings are summarized at the end in SWOT analysis.
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