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Using of social network in social enerprises
Daribazar, Togtokh ; Koudelková, Petra (advisor) ; Turková, Kateřina (referee)
This bachelor thesis deals with the topic of social networks and their use in social enterprises. This work has two parts. The first part is theoretical and deals with the history, theories and definitions of social enterprises and social networks. The second and main part of the thesis is practical. For this part, a quantitative content analysis method was chosen to analyze the posts of three selected social enterprises that were added to their social networks in the period from July 1 to December 31, 2017. The aim of the analysis is to make a comparison of three chosen social enterprises and to answer to the research questions that were asked at the beginning of the work. Based on these responses, social enterprises will be recommended strategies for communicating effectively across individual social networks. This recommendation is applicable to other social enterprises with a similar focus as selected three companies.
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Supporting the Social Economy of European Institutions in Context of EU Employment Policy
Dufková, Anna ; Dohnalová, Marie (advisor) ; Kotíková, Jaromíra (referee)
The theme of the social economy is currently very topical at EU level and therefore in its member states. The emphasisis is on supporting development of social economy, because creates new jobs and leads to economic growth. The thesis aim is to describe the forms of promotion the social economy by EU institutions and their bodies, which is provided in the context of EU employment policy in period 2010-2015. The thesis identifies both forms of support and also justificatin in documents of european institutions and the supprort of social economy in Czech Republic.
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Social Enterprises in Prague Communication of Entrepreneurship with a Social Benefit
Čížková, Klára ; Matyáš, Ondřej (advisor) ; Dohnalová, Marie (referee)
The diploma thesis focuses on social enterprises and their use of marketing tools for their communication. In its first part the field where they operate within the Czech Republic is laid out including the legislative setting. Since the concept is relatively new here, approaches and inspiration from abroad are a cited. The part dedicated to marketing introduces different approaches to marketing presentations and to the overall communication of social enterprises and social firms. The outcome of this was to portray the possibilities of their communication with their target audiences. The research itself looks at the communication of social enterprises from several viewpoints. First of all it aims to show the approach taken by the subjects of social economy themselves. This is done through questionnaires and content analysis of documents. Also the view on the matter is expressed through an interview with a consultant of NESsT, an organization which deals with the theme of social entrepreneurship. The last angle, which is represented by a questionnaire for a selected segment of the public looks at their view of social enterprises and firms and their communication.
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The analysis of social enterprise according to the TESSEA approach: The case study of Pracovní Sobota ltd.
Hrabáková, Štěpánka ; Šťovíčková Jantulová, Magdaléna (advisor) ; Deverová, Lenka (referee)
The aim of the final thesis was the analysis of a social enterprise according to the TESSEA approach. The case study was conducted using both the document analysis and interviews. The document analysis showed which criteria (according to the TESSEA approach) were fulfilled by the chosen organization and which were not. Furthermore, there were analysed the mechanisms causing that the certain criteria were not fulfilled. These data were obtained through the interviews with the representatives of the organization. Finally, it is possible to conclude that the subject of the research fulfilled the criteria of the TESSEA approach. There were introduced the factors explaining why the criteria were not fulfilled. According to the representatives of the chosen organization among these main factors belonged the lack of financial and time resources, the lack of know-how, the legislative boundaries or the modeling the organization after commercial enterprises.
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Social Entrepreneurship: Pragulic, City tours through the eyes of the homeless
Jurečková, Tereza ; Dohnalová, Marie (advisor) ; Muhič Dizdarevič, Selma (referee)
Social Entrepreneurship is a fairly new but increasingly popular way of creating social value and at the same time an opportunity to build sustainable organisations. The concept covers diversw forms of organisations that use innovative approaches to solve social issues through business means. This thesis shows how such organisations work through the example of the social enterprise Pragulic, which employs homeless as city guides. The aim of this thesis is to describe the operations of the enterprise from different perspectives (social-economical and political). Furthermore, it aims to discover which factors influence operations of the enterprise, what constitute a social impact on stakeholders and with which approach it corresponds the best. The first part of the thesis introduces the historical context and terms which are linked with social entrepreneurship. It describes the most significant areas, reflects the regional diversity and shape a new methodology for research on social enterprises. The Empirical part combines methods such as autoethnography which reflect personal experience of a founder, semi-structured interviews with guides, and analysis of documents, which are link to the organization's work. Key words: Social Entrepreneurship, Pragulic, homeless, innovation
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Civic Associations as Social Entreprises
Němcová, Eva ; Dohnalová, Marie (advisor) ; Legnerová, Kateřina (referee)
The theme of my thesis is looking into phenomenon of social enterpreneurship in relation to associations. My aim was to determine how associations devote social businesses in the Czech Republic. The theoretical section is mainly used to understand the basic concepts and related to social enterpreneurship. Based on research, my aim was to find the ideal conception of social enterprise for the Czech environment. The empirical section presents examples of good practise through specific associatins and their business. I verify the ideal conception of social enterprise through associations and I am interested in whether that social business could obtain additional funding to associations. The escalation of my thesis are recommendations for associations on how to become a successful social entreprise.
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Associations as Social Enterprises: The characteristics of the Embedded Social Enterprises in the Czech Republic
Klimtová, Amal ; Dohnalová, Marie (advisor) ; Deverová, Lenka (referee)
Associations as social economy enterprises are the main focus of this thesis. The theoretical part of the thesis presents the area of social economy and social entrepreneurship, both worldwide and in the context of the Czech Republic. The Czech legal framework for the area of social economy and its associations, as well as local specifics are also described. The discussion follows the principles delineated by Kim Alter. In the empirical part of the thesis, nine case studies of Czech associations - social economy enterprises are analysed with the use of publicly accessible documents. Using these case studies, the analysis shows how each case fulfils the principles of social economy enterprise. The author uses Alter's typology to ascertain, what type of social economy enterprise each of the cases represent: an embedded, integrated or external social enterprise.
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Percepce sociálního podnikání českými spotřebiteli
Šímová, Petra
Šímová, P. Perception of social entrepreneurship of Czech consumers. Thesis. Mendel university in Brno, 2017. This thesis deals with the perception of social entrepreneurship of Czech consumers and the promotion of social enterprises in the Czech Republic. To determine the perception of social entrepreneurship of consumers was used questionnaire (n = 403). For research, it was also used in-depth interviews with social entrepreneurs (n = 7) and as a complementary method was evaluation of websites of social enterprises by consumers (n = 7). Based on the information was performed comparison of views of consumers and social entrepreneurs. The results will be used for recommendations for social entrepreneurs mainly in the field of promotion.
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