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Tabloidization and public service media
LUKEŠOVÁ, Daniela
This thesis seeks to define the difference between commercial media and public service media, given the degree of tabloidization. The work is based on the assumption that the tabloid principles do not interfere only the commercial media, but due to the gradual development of the media industry they even penetrate the public service media. The work is focused on the reasons and forms of penetration by the tabloid media principles to the public. The theoretical section outlines the basic theoretical background and terminology to the topic of public service media and to the topic of tabloid principles. There are presented the characteristics of the tabloid media in the theoretical part, not only in theme but also in language. At first the methods used are presented in the analytic part and then work attempts to outline the current situation in the public service media, specifically on the example of radio broadcasting. The practical part of this thesis is based on the content analysis of media messages. Public media represents the Český Rozhlas 1 - Radiožurnál, concretely its news reports. This work not only tries to find the tabloid principles in broadcast of this media, but also try to make its comparison with the news of commercial media, represented by broadcasting station Radio Impuls. Aim of this work is to confirm or eventually to refute the assumption that public service media in the Czech Republic are affected by some degree of tabloidization in the form of penetration of tabloid principles.
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Influence of mass media on the development of a child
VANŽUROVÁ, Veronika
Bachelor thesis focused mainly on the development of the child due to the mass media will consist two parts, theoretical and practical. The first section will focus mainly on the analysis and the comparison of positive and negative effects of mass media to influence a behavior and a mentality of teenagers. The main aim is to highlight the harmful effects of contemporary media, and also the attempt to draw attention to their indisputable merits. In the second part the attention will be paid to particular symptoms and consequences of these effects, which occur in adolescent age and have undeniable impact on their overall development and maturation. The aim of this thesis is therefore the effort to try to affect the much discussed topic today, which examines the influence of mass media on society and individuals.
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The Presentation of Death and Dying in The Media and The Influence of The Presentation on The Process of Forming The Attitude towards Death
KADLECOVÁ, Hana
The thesis deals with mass media and the way they treat the presentation of death and dying. Trying to find an answer to the question of whether mass media can have an impact on changing attitudes of contemporary human being to death and dying. The thesis is divided into nine parts. The first four sections form the theoretical framework and characterize today's postmodern society, typical features of contemporary human being ?s behavior, his/her perception of the world and themselfves, the influ nce of education, culture and beliefs. The thesis also deals with the position of mass media in postmodern society, and briefly describes current research on the influence of mass media on people. It mentions the most common dividing of mass media technologies into television, radio, print and the Internet. On this theoretical framework is consequently based the analysis of the presentation of death and dying in various types of media - this part of the thesis is more practically oriented and is complemented by a number of pictorial material. It tries to capture the most significant features of the presentation of death and dying on TV (news, film, advertising) and radio (news and some opinion programs), in the broadsheets and tabloids as well as on internet news, blogs and social networks and also in internet advertising. The thesis concludes that the current mass media are nearly oversaturated with the death and dy ng topic, making the viewer (reader, listener) apathetic and easily accustomed to continuously increasing greater violence. Death pictured by media is unnatural and often violent, in which significantly collides with the lived reality. Media cause devaluation of death and lower its importance, which causes declining empathy towards the diseased and dying as well as the absence of respect for the deceased.
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Influence of broadcasting on Aggressive Behaviour of Younger School-Aged Children
RAJNOVÁ, Zuzana
The thesis is aimed at influence of broadcasting on the level of aggressive behaviour of younger school-aged children. The basic concepts are explained in general terms; the basic way aggressive behaviour and mass media can be divided is given; psyche of a younger school-aged child is explained; television violence, its forms and both negative and positive effects and health consequences of excessive television-watching are described and prevention of adverse ffects of TV programmes on children is suggested in the theoretical part of thesis. Upon the theoretical knowledge gained, three research questions were stated in the thesis and in order to verify them a field research among younger school-aged children and their parents was carried out and, further, TV programmes most watched by children were analysed. The research results are presented in an appendix to the thesis.
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A media impact on the terrorism after 2001 year in relation to an increase of an abuse of this phenomenon in the society.
HNILIČKA, Petr
The terrorism, especially its international form belongs to the most serious risks threatening all the human population. The terrorism depends on media and in some way as well as media depend on the terrorism. Thus the terrorism means for media a very attractive input of information. It provides a greater audience. The terrorism without media would be only a local matter and in terms of global security it would have a minimal importance. The current status is focused on a characteristic of the terrorism, its division, possibilities to protect the population and a scope of the Integrated Rescue System, variations and measures of the fight against the terrorism. There are described different types of media which impact on the society with subsequent spreading of startlers, blackmailing and committing other crimes. Then there are mentioned personalities of terrorists and their characteristics and features in this part of the thesis. A goal of the research part of this bachelor thesis was to map and to concretely describe an increase of an abuse of the terrorism issues in the society under the continuous media coverage and then to identify specific sources realizing the possible abuse in the society. There was used a method of the quantitative sociological research. Data were collected from statistics and Czech Police record materials and Czech Fire Rescue reports. The bachelor thesis maps and highlights possible connections between the media coverage of this issue and an occurrence of threats, to which it was necessary to respond within activities of Police as well as Integrated Rescue system. It reveals some motives of perpetrators, which led individuals or groups to the realization of the threat and all that in the context with above described media coverage. In the case of media coverage there are powers in our society, which can then exploit this situation to settle their personal business or to spread startlers without giving any further details.
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Teachers´ and pupils´ views of the influence of masmedia and dangerous behaviour of children and youth
HRKALÍKOVÁ, Jana
Children lack sufficient life experience, and therefore they are not able to resist the temptation to get the offered pproduct. Advertisement creators present mystified world in the advertisement. When the child's family does notwork as it should and the child is not informed in school environment on the dangerous character of mass communication either, there is danger that the child will be influenced by advertisement and look for the missing positive model in it. A consumer of alcoholic drinks can become such model. The advertisement presents the alcohol consumer as a person leading seemingly happy life, and so alcohol consumption can attract the child. The theoretical part deals with classification of mass communication and advertisement. It describes psychological aspects of advertising. Further I describe some theories of mass media impact there. Futher part deals with the act on advertisement and ethical code of advertisement. I mention negative aspect of advertisement, particularly alcohol advertisement. I do not omit medial education and its use. I focus on alcohol abuse by youth and on harmful effects of alcohol. The goal of the thesis is to map opinions of the pupils and their teachers on the contens of advertisement in relationship to alcohol and to compare the opinions supsequently. The hypotheses are as follows.Medial education is taught of the elementary schools. Absolute majority educationalists agree on the point that children are negatively influnced by advertisement.Majority of the pupils watch advertisements. The pupils know the alcohol advertisements. The strategy of quantitative research was used, questioning and questionnnaire technique were chosen as data collection method. The questionnaire investigation was performed in 60 pupils of eighth and ninth grade of the Elementary School of Lišov and in 60 teachers of five elementary schools of the Region of South Bohemia. The questionnaires were evaluated with the help of elementary statistics of SPSS and Excel programs. I have found out that a lot of pupils watch advertisement and that they do not realise that their opinion is moulded by advertisement to some degree. The pupils like alcohol advertisement. Pupils are not sufficiently. Informed of the harmful character of alcohol. Most pupils have consumed alcohol already and they have been drunk already. Teachers state that advertisement offering alcohol mould the children's opinions. They welcome medial education and they would restrict more the promotion of alcohol advertisement.
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Media Education at the 2nd primary school from the perspective of the future teachers of civic education
HANDRLICOVÁ, Erika
This thesis deals with the teaching of media education at the upper primary school from the perspective of the future teacher of civic education. The first section defines some of the topics that are part of media education and media literacy, they provide the reader basic information about this issue. The practical part contains my own research, whose aim is to identify and compare the development of media education in different schools from the perspective of both pupils of the 9th class and the future teacher of civic education. Part of this practice section are results of the research whose aim was to investigate if teachers systematically and purposefully work with the cross-cutting theme of media education and how they integrate it into education. For the research there was used direct observation in the lessons and questionnaires for pupils of the 9th forms of primary school.
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Ways how media inform about extraordinary events
WAWREYN, Štěpán
The ways how media inform about extraordinary events have an important influence on determination of people, institutions and organizations. If the state agency is not able to respond on extraordinary events fast enough, the information is published regardless of an institutions{\crq}s opinion. Every in this way established information lives its own life {--} it becomes a source used by other media, it is taken by the broadcast and people discuss it. This status is mostly irreversible. Fast, realistic, pragmatic and complete information means a lot. The real truth of information is the difficult problem and it stands to reason, that all significant subjects should inform their surroundings properly and actively. In this work there are summerized some demands on a press agent, his/her scope of employment, which doesn´t consists only of informing about extraordinary events but also includes the comprehensive long - term cooperation with media. Next there are enumerated sorts of mass media and representatives of individual media applied in the Czech republic There is the description of the possible use of these representatives for information according to ratings, number of printed copies and quantity of people reading newspaper, listening to the radio and watching television. Next there are elaborated possibilities of communication with mass media, which consists of briefings and interview and next there are described principles of communication with media. In this work there are also described sorts of extraordinary events and basic information for population about its origin
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Influence of mass Media upon Decisions of Politicians
Škodová, Markéta
In March survey, the 44 % of Czech citizens expressed their opinion that mass media mainly influence decisions of politicians. Respondents also talked about influence of some monitored media upon decisions of politicians - Czech Television and Nova TV have the biggest influence upon decisions of politicians. According to respondents´ opinion daily MF Dnes has strong influence upon decisions of politicians. Other media are supposed to have weak influence upon decisions of politicians as well as two years ago.
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