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Effectiveness of the selected advertising resource in the selected firm
TANCEROVÁ, Pavla
The aim of this study was to evaluate the effectiveness of the selected advertising resource in the selected firm ? tradesman Jiří Bauer and Jan Lhoták, doing business in the company called RamoEfect. Based on the findings suggest certain measures, such as the use of more appropriate advertising resources. In their own part, the author characterizes a firm ? a formation, development, stores, activities of a firm, competition, suppliers and customers of RamoEfect firm. Furthermore was measured the effectiveness of the leaflet in comparison with sales of the firm. In conclusion the situation was evaluated and were determined proposals to improve.
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rDeterminants of Sales and Attendance of Shopping Centre
Kadlec, Martin ; Bolcha, Peter (advisor) ; Koubek, Ivo (referee)
The thesis analyses determinants of shopping centre sales and its attendance demand; it is based on data of the specific shopping centre from the years 2007 -- 2011. Based on a five-year monthly time series, two sales models are created. One model tracks sales per customer, the other deals with the shopping centre sales which are compared with the sales index of retailers. On the other hand, a model of the shopping centre attendance demand uses figures of a five-year daily time series. Independent variables with significant effect on dependent variables are identified in the theoretical part. The models are estimated using the Ordinary Least Squares estimation. In all models, seasonal influences proved to be a significant determinant. In the sales models, hypotheses of the competition effect have been verified. Furthermore, in case of the attendance demand model, weather and marketing effects were estimated as important. Surprisingly, the economic variables proved themselves to be insignificant, which could be caused by the relatively short observation period. The limiting factor of all models is also the fact that the dataset consists of one shopping centre only. It prevents the author from conducting a comprehensive examination of other important determinants of shopping centre sales and attendance.
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The analysis of strategy of chosen company
Rusňáková, Jarmila ; Filipová, Alena (advisor) ; Adamec, Ladislav (referee)
The master thesis is divided into two parts. The first part is theoretical and deals with the development of tourism, business strategy in hotel trade and marketing mix. The second part is practical and is focused on the analysis of business strategy of Smaragd Hotel. Within the business strategy strengths and weaknesses of the hotel, competition, income and expenses, and marketing mix are analyzed. Based on the analysis, possible solutions of the future development of the hotel are proposed.
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Profit and loss statement and its predicative power
LIDOVÁ, Renata
The aim of this bachelor work is the analyze and evaluation of profit and loss statement and its predicative power. The theoretical part describes financial statements, I consider the issue of costs and benefits and the method of the preparation of profit and loss statement. The practical part focuses on financial accounting costs and revenues transactions , which affect the predictive ability of this statement and identify the business entity tax liability. Further I focus on analyzing the information value of profit and loss statement. I analyze the tax implications of selected coasts and revenues, the results of the company.
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Statement of profit and financial loss - content and predicative ability
PIXOVÁ, Kateřina
The aim of this bachalor paper is to analyse financial balancing in reference to the company´s auditing, costs and returns analyses, selling of the outstandings and bills of the factoring company, supplies rating, creating corrective entries and reserves, calculations. This paper is focused on claims procedures and financial leasing. The company dealt with is a join stock company concentrated on the area of forestry {--} purchase and sale of wood mass. They also provide services in forestry, mostly logging and planting activities and wood mass transport.
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The Economic Estimation of Animal Production at the Agricultural Company
LÍVOVÁ, Marcela
The aim of the dissertation is the estimation of the profitability of cows breeding, keeping without market milk production at the agricultural company that farming in the marginal area. The agricultural company is farming in the southwest Bohemia, covering all agriculture land belonging to LFA area. This dissertation evaluates whole management of the cows breeding and the economic results at the years 2006 and 2007. The average status at the farm was 230 cows at 2006 and increment to 265 cows at 2007. The main factors affecting economic results of breeding cows keeping without market milk production are: fertility of cows, losses of calves, longevity of cows, optimum organization of breeding, price of the sale cattle and supports from EU and national subsidies. The results of the diploma thesis is, that the breeding cows keeping without market milk production is without supports from EU and national subsidies unprofitable, for attainment gain without supports from EU and national subsidies is important to decrease costs.
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MĚŘENÍ GLOBALIZACE V ČESKÉ REPUBLICE POMOCÍ INDIKÁTORŮ EKONOMICKÉ AKTIVITY MEZINÁRODNÍCH FIREM
Pavlíček, Tomáš ; Fischer, Jakub (advisor) ; Kermiet, Vladimír (referee)
Cílem práce je systematicky zpracovat aktivity mezinárodních společností na území České republiky, porovnat rozdílnosti a ověřit kladené hypotézy na dostupných datech České národní banky. V poslední části kladu na roveň trojici Česká republika, Maďarsko a Polsko, země, které jsou do určité míry s Českou republikou srovnatelné a můžeme si u nich klást a ověřovat stejné hypotézy. Pro tuto část využívám data poskytovaná Organizací pro ekonomickou spolupráci a rozvoj. Pro analýzy jsem upravil Herfindahlův index koncentrace, jehož využívám pro měření homogenity.
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