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Popular music and gender stereotypes
ZDEŇKOVÁ, Nikola
The thesis deals with the issue of displaying gender stereotypes in the media, with a particular focus on television and popular music. In this work the focus is in addition to defining the concepts related to the theme of gender and media theories also analyzing the stereotypical elements appear in the music videos of current popular songs, wherein are identified and described the mechanisms of gender stereotyping. For this purpose as a method was chosen the case study. The aim is to give a preview of what is the image of women and men provided by the contemporary media to viewers, readers or listeners and point out that it is the mass media that contribute to produce, expand and strengthen these stereotypical images in a society. It is without a doubt that the media are the bearers of considerable influence in the society. This work could contribute to the awareness of the effects of media on a man and the whole society, and also to raise the awareness about gender issues generally and particularly in conjunction with media messages.
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Mutual perception of seniors and teenagers
LIDOVÁ, Lenka
The present bachelor thesis consists of two parts, theoretical and practical. Its theoretical part engages in the characteristics of growing up and aging, and describes pubescence, senescence, old age, with all changes that these life phases bring with them. Furthermore, it examines the problems of ageism or discrimination because of age. The practical part of the bachelor thesis is based on research and findings that were acquired in such research. The objective of the whole thesis was to determine - by means of a semantic differential - teenagers? opinions of seniors and vice versa. Our intention was to ascertain from respondents, who completed record sheets, if they are prejudiced in any way against the other generation and if they are influenced by stereotypes. Identical record sheets were prepared for both target groups, whereas these record sheets introduced contradictory traits of character., such as slow-fast, beautiful-ugly, tidy-untidy, communicative- uncommunicative and similar. Results of this evaluation of individual character traits performed by respondents reveal apparent differences. However, the overall findings show that both groups perceive each other positively. This bachelor thesis may be used for future publication activities and as potential documentation tackling the issues of ageism.
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The Ways of Conduct of Disabled Population Facing Stereotypes Practised by Majority Population
FERDANOVÁ, Miroslava
This thesis contains situations concerning with integration of handicapped persons to the majority society. It describes the handicapped person?s points of view on majority society from perspectives of their attitudes, specifics of their behaviour and perception of life situations. The research of this thesis is focused on everyday feelings and experience related to integration of such individuals to the majority society. The theoretical part makes clear some terms concerning with theory of perception, communication, self- interpretation, self-evaluation, stress and attitudes. The base of practical part is constituted by the sections of particular half structured dialogues, which main goal is to gain information aimed to characteristic of handicapped person?s attitudes and to specific stereotypes of majority society. In the end of this thesis I evaluate and summarize all of knowledge and information achieved during the research.
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Ethical Aspects of the Antidiscrimination Law
TOMÁŠKOVÁ, Pavla
The thesis is focused on the anti-discrimination law and its social reason. It is itself divided into seven parts and devoted to definition of the essential political and philosophical terms as the equality, fairness, freedom, also human rights, the discrimination mechanism, the relation between the morality and the law. The chapters describe component terms which were evolving in a different historical context. The attention turns to the European and Czech anti-discrimination judicature and to the analysis of the discrimination as a term as well. The mechanism of discrimination comes after to more comprehensive view why people make differents and for lawmaker´s right attitude to discrimination. The final part of the thesis is a chapter about the fairness to answer questions about how much the law norm can interfere in individual freedom and about the relation between the law and the morality.
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Gender stereotypes in commercials
Szilágyi, Tomáš ; Koudelka, Jan (advisor) ; Stříteský, Václav (referee)
This thesis is focused on gender stereotypes commonly displayed in television commercials. It examines, in what typical ways are male and female roles presented and to what kind of commercials is usually assigned to. Whole thesis is divided in two parts. First, theoretical part, explains basic terminology and discusses gender aspects present in media and advertisment. Second, practical part is composed of two main experimental methods. First one, quantitative content analysis is focused on gender stereotypes in 160 television commercials. Second one, consists of evaluation of 60 questionnaires also focused on gender stereotypes.
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Personal qualification of workers in the social professions
HORUTOVÁ, Andrea
The work concerus personal presumptions of social workers. Theoretical part characterizes the personality generally and the personality of social workers. It explains terms such as prejudice, stereotype, presumption. Then it describes forming of the personality and cooperation between client and the worker. The practical part contains seven dialogues carried out with respondents (female social workers) from different parts of social services. Next it contains responds on research questions which are objectinely compiled in tables.
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Tracking changes of value orientation of clients from socially handicapped (weak) families during week reconvalescence camp
HAŠKOVÁ, Radka
Bachelor thesis is specialized on creation of week reconvalescence camp for clients from socially handicapped (weak) families. A theoretical part of my thesis is about data collection, clarification of basic terms from sphere of socially handicaped environment, social health and family as a primary socialization group. A practical part of my thesis is about preparing and realising my program and about its verification in practice. Two groups about 20 and 18 probands passed this program. Appointed special questions aimed to verify feasibility of the program in practice. Keywords:
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Training of the back at vertebrogenous patients
ZEISKOVÁ, Kateřina
The world statistics state that 80% of the population encounter pains in the back. These problems were accelerated by modern times, that thanks, to the technical comfort, brought to many people health troubles resulting from the lack of exercise. I chose the subject {\clqq} Training of the back`` because I work as physiotherapist and the people feeling pains in the back belong to my profession every day. I occupy myself with the given problems. Considering the present state of the given problems, I concentrated on the most important connection concerning the training of the back. First, I described the backbone as a part of the locomotory system. Another guideline that was interconnection of muscular groups of the back, chest, abdomen and of the pelvis, that build the muscular corset. I described locomotory stereotypes and disorders there of in particular relations. Integral part of the present state that is the origin of the pain, its cause, diagnosis and therapy. In the theoretical part I dealt with general principles as to the training of the back and with the importance of this training for the therapy of vertebrogenous patients. The aim of the work and of the research was to discover whether a change in locomotory stereotypes before and after therapy took place at patients with pains in lumbosacral part of the backbone and to propose for three different professions the therapy inclusive of necessary regiment measures. The hypothesis was proclaimed that the therapy including also the training of the back will bring about the change locomotory habits of the patients. Secondary analysis of data from health documentation in combination with directly watching the patents were used as technology of the research. The last form of the research is the questionnaire interviewing of the patients suffering from pains in the lumbosacral part of the backbone. It concerns an integral research with prevailing technologies of quantitative research. The basic check group, that are clients of the physiotherapeutical clinic, who suffer from back pains in the lumbosacral part of the backbone. 100 patients altogether underwent the therapy. They were given the same number of questionnaires. All of them were returned. Theoretical questionnaire investigation was under way from October 2007 to March 2008. I used diagrams in processing the collected data and show the results in percentages. I chose three different professions in the course of therapy, and that secretary, forester and student doing sport and I proposed for them the therapy of back pain, that included also the training of their backs and regimen measures as pain prevention. The proclaimed hypothesis was confirmed in connection with the aim of the work. The research work, I carried out, present analysis of particular locomotory stereotypes. The results showed that locomotory habits had been improved after the therapy in direction to psychology. If the patients observe the stereotypes, they learnt and continue the physiotherapy, I chose, and the part of which is also the training of the back, helped not only the patients themselves, but that it brought benefit for the whole physiotherapeutical clinic. The work will be exploited for organization of seminars on the given place of work.
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Stereotypes and definition of woman in mass media
ČÁSTKOVÁ, Kateřina
In general the Stereotypes and the Definition of Women in Mass Media is divided into two plains that are connected in an analytic manner. The first plain is represented by the problem of gender (in particular the relation of gender and media), the second the definition of situation and the creation of topic via mass media. The work itself targets in particular the definition and reproduction of women stereotype in mass communicated messages. The whole of the work is written theoretically {--} empiric. In addition to studying conclusions of other authors, that work in this field of study, the work is also compiled by empiric surveys. In addition to the analysis of the stereotype of women in mass media communication, the work also concentrates on the ammount of stereotypes of women accepted and or condemned respectively the ammount of stereotypes, according to society (in particular according to sex), correspond or do not correspond with reality.
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Hard to make out Foreigners
VERNEROVÁ, Eva
The thesis called ``Illegible foreigners{\crqq} deals with the way Českobudějovické listy (renamed Českobudějovický deník in October 2006) presents minorities living in the Czech Republic. The thesis focuses on Romanies, the most frequently mentioned minority in this south Bohemia daily. The thesis consists of two parts. The first part outlines important theo-retical concepts that should explain the current situation of minorities as pre-sented in the south Bohemia daily. The main indicator of the relationship be-tween the media, minorities and the majority society are stereotypes, which can be positive or negative. The thesis lists the main stereotypical attributes as-cribed to minorities by the media and discusses the degree of objectivity in articles that mention minorities.The second part of the thesis uses specific arti-cles on minorities published from 1 January 2004 to 31 July 2006 in the south Bohemia daily to document whether minorities are depicted in a negative or positive way and whether the articles (journalists) are objective.
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