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The image of methamphetamine in the internet version of newspaper Mlada fronta DNES.
CHADOVÁ, Andrea
This Bachelor's thesis contains theoretical findings related to the issues of the presentation of methamphetamines in the online version of the Mladá Fronta DNES newspaper. The work also includes a research section. The aim of my Bachelor's thesis is to analyse the depiction of methamphetamines in the online version of Mladá Fronta DNES, and to subsequently compare whether or not it was depicted differently from 2003 2013. The work is divided into a theoretical section and an empirical section. The first part of the theoretical section is dedicated to the topic of methamphetamine. I focus on the nature of methamphetamines from the standpoint of its chemical structure, actual form, as well as from the standpoint of the various methods of use. I also focus on the history of methamphetamines, specifically the origins of its production and use, and subsequently also its dissemination over time. I also mention the status of the issue of methamphetamines in the Czech Republic. In the final two sections, I focus on the effects of methamphetamines on the human body in terms of both the physical and psychological health of an individual, and also detail the effect of meth use in all areas of an individual's life. The empirical section utilised qualitative and quantitative methods of research. For qualitative research, I collected the required data through document analysis, during which I focused on the meaning of content of the articles. The quantitative research was conducted using content data analysis, in which I investigated individual phenomena based on established research questions and hypotheses. The sample set included 188 articles138 articles from 2013, and 50 articles from 2003. The research focuses on articles from the online version of the Mladá Fronta DNES newspaper. The results of my study point to the fact that currently, the topic of methamphetamines in the selected newspaper are often presented in connection with inaccurate or misleading terms, which can distort the reader's perception of the given topic. The study also found that Mladá Fronta DNES reacts to events related to methamphetamines in its articles, and surveys the situation surrounding the given topic. The articles contain a 9.6% increase in the volume of numeric forms of reporting. These numeric forms include such things as information on the amount of methamphetamines or the number of perpetrators in crimes related to methamphetamines. Verbal forms of reporting focus on such information as specific descriptions of criminal perpetrators or of the crime itself. Additionally, the results indicate the fact that, from 2003 to 2013, the number of articles focusing on methamphetamines grew, in which this number increased on an almost annual basis. The difference in the presentation of the given topic has not changed between 2003 and 2013articles from both years contain the same level of negative predictions for the future. The results of this Bachelor's thesis can serve to inform the media on the presentation of the topic of methamphetamines in society. Overall, this work indicates that, in its presentation of the topic of methamphetamines, the media should focus more on future outlooks and on possible solutions for issues related to methamphetamines.
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Public relations in the parliaments of the Visegrad Group countries: Study 5.299
Caletka, Stanislav
Tato studie ve stručnosti představuje základní principy public relations v zákonodárných sborech České republiky, Maďarska, Polska a Slovenska. Tyto země k sobě mají v řadě aspektů velmi blízko (kulturně, historicky, politicky aj.). Parlamenty v dnešních evropských ústavních systémech jsou vnímány jako suverénní vrcholné orgány výkonu veřejné moci, které vedle tradičních zákonodárných a kontrolních funkcí plní také velmi důležitou funkci reprezentativní, respektive reprezentativně artikulační. K tomuto účelu slouží čtyři hlavní okruhy činností - dostatečný informační servis pro zástupce tisku a dalších sdělovacích prostředků, vlastní komunikace s občany, aktivní přístup při tvorbě informačních a publikačních materiálů, aktivní i pasivní elektronická komunikace.
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Creating an advertising campaign in a selected company
MUŽÍKOVÁ, Lucie
The thesis is focused on creating an advertising campaign for a figure skating club Plzeň. The work is divided into two parts - theoretical part and a practical part. The theoretical part of the thesis defines the basic terms and defines the building of advertising campaigns. The practical part on the knowledge gained from the theoretical part describes in detail the process of planning an advertising campaign. On this basis, the campaign is implemented and the results are then evaluated. The last part of the thesis gives suggestions for improvement campaign in the future.
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Contemporary trends in the field of mirror neurons
ŠLAJSOVÁ, Kristýna
This bachelor thesis will discuss the extensive area of mirror neurons. Conception of the thesis is rather theoretical; the thesis is led like a survey study and also contains a research from a variety of foreign languages sources. The thesis provides an insight into the solid subject of mirror neurons and their psychological aspects. These aspects deal with the theory of the mirror neurons in a context of a mother child relations, language and speech, cultural differences, emotions and imitation. Next is the chapter about psychotherapy. The other implications of this thesis are clinical applications that explain selected mental and neurological disorders and their therapeutic uses. The thesis will then follow a treatise, which explains principles of art at a neuropsychological base. As well, there will be a chapter focusing on the activation of the mirror neurons at a consumer individual, which describes the newly developing area of neuroeconomics. Next part of the thesis describes the role of the mirror neurons in the area of sports.
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The Internet and social networks as a way of spending leisure time in secondary schools
KABÁTOVÁ, Eliška
This thesis deals with the problem of spending free time by students at the second grade of primary schools. Its aim is to find out whether the Internet and social networks have a major impact on leisure time of these pupils and whether these pupils are aware of the risks associated with the use of the Internet. The first part is divided into chapters that seek to clarify the area of leisure time, its functions, determinants and factors affecting the form of leisure time activities. At the same time, there is a summary of the sphere of media, the Internet and social networks that significantly affect people's lives. The second part is devoted to the questionnaire survey carried out among pupils at the 8th and 9th grade at primary school in Lhenice and 3rd and 4th grade students at grammar school Jírovcova in Ceske Budejovice. The research results are presented in tables and graphs. The appendix contains additional pictures that add the text of theoretical part of the thesis as well as a model questionnaire submitted to the respondents.
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How media affect personality of the teenage students staying in the dormitory
VALACHOVIČOVÁ, Renata
This bachelor´s thesis touches upon the media in relationship with the students staying in the dormitory. Theoretical part to the thesis centres on the concepts of both moral value and its focus. Additionally, it is the broad definition of the term adolescence including the mental changes associated with it. Finally, it monitors the leisure time activities together with the students´ interests. The thesis embraces media from many aspects, mainly it is their positive and negative contribution to the life of the students. The last chapter of the theoretical part summarises the research dedicated to the leisure time activities. The goal of the practical part is to uncover what students use the internet for and whether the time spent in the dormitory somehow affects the areas students search for. Moreover, the thesis attempts to find out to what extent the students obey rules applied to the internet usage. Eventually, the paper tries to explore if there are any substantial differences between students accomodated in the dotmitory and those living with their parents. Both groups are examined with sthe pecial focus on the online activities.
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Teachers´ view on their profession
BRAŠNOVÁ, Miroslava
My diploma thesis deals with problems of viewing of teachers who work in primary school on their profession. There are elaborated facts, which deals with an activity, problems, competences, roles, prestige, a salary and a social status of this profession in the theoretical part. There are elaborated interviews with teachers in the practical part who responded how they perceive their occupation, what they think about it from the view of working content, professional problems, etc.
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