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Language and style of 1968-69 events in Czechoslovak newspapers (Rudé právo, Mladá fronta, Svobodné slovo)
NECHVÁTALOVÁ, Zuzana
My diploma thesis analyses the style and the language of the most important events between 1968 and 1969 which were published in the most important journals of that time. It deals not only with social, cultural, political and sports events but also with events which cannot be classified into any section mentioned above and which belong to the so called {\clqq}other`` section. The texts are chosen from Rudé právo, Mladá fronta and Svobodné slovo. My diploma thesis is divided into a theoretical and a practi-cal part. The theoretical part includes some characteristics of a functional style and an issue of journalism in general and also during the time of socialism. Furthermore, it describes a komplete summary of the most important events between 1968 and 1969. This thesis focuses on a characteristics of journals mentioned above. The practical part which is simultaneously my focal point includes an analysis of language, especially in the field of phonetics or morphology, in the lexical and syntactic level. Everything is shown on particular examples. The attention is mainly devoted to the lexical means used at that time. However, not only their stylish usage is discussed but also typical terms of publicism are described.
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Styles of written journalism
PELECHOVÁ, Ilona
The diploma thesis Styles of written journalism explores news styles, analytical formations and stylishly mixed these ones. It explores verbal and ideographical devices, used in the Czech present dailies MFD, Lidové noviny and Právo. The work is based on an analysis of linguistic material, accumulated in the time between August 2010 - August 2011. The Attention is aimed at mainly lexical devices. The diploma thesis evaluates their function in the journalistic text and similarities and differences in jounarist´s work with them in various formations in journalistic style. The Interest focuses on the structure of present Czech dailies and the diploma thesis tries to capture their profile. Furthermore, it deals with the headlines, their types and functions in the text. It the introduction there is an explanation of the terminology in the the diploma thesis. Also a brief history of news service is given.
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The Work of J. Hora in Context of Czech Literature of 1st half of 20th Century (Monographic Study)
KLEČÁK, Jiří
The thesis deals with interpretation Josef Hora´s (1891-1945) collection of works in context of literature of 1st half of 20th century. It is primarily focused on changes of Hora´s poetics in his poetical production. In addition the subject of interest is also author´s artistic and publicistic production. All these parts are related with his life and another literary production at that time. In the first chapter is Josef Hora´s biography devoted to influences on his works. The second chapter interprets author´s poetical production. His books of poetry are sorted in a chronological sequence for better understanding their mutual influences and the influences of period, when they were written. The third chapter refers to a trend of Hora´s proses in a chronological sequence as well and their interpetations. The fourth chapter specifies Hora´s Russian, South Slavic and German translations. The fifth chapter touches his publicistic production, particularly favourite themes and genres In the sixth chapter there is enumerated bibliography of Josef Hora and finally, all discovered facts are recapitulated and generalized in the summary.
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Persuasion of Nonverbal Devices in Contemporary Journalism
ZAHRADNÍKOVÁ, Andrea
Medial communication was and still is very important in society. Until recently was the most important type of media communication the journalistic. In 20th century appears the television broadcasting phenomenon, that among others influences the prezent form of journalistic. Expressive changes are in verbal representation and graphic prezentation of informations, we note the shift of using the means, that are press media trying to impact on recipients. This research is focused on the characteristic of nonverbal means of persuasion. The objective is description of the influence over readers in current tabloids and quality newspaper. The base of the research is the analysis of 348 newspapers, collected from october 2006 to october 2007. Subsequently the comparsion of nonverbal means of persuasion was done in 4 czech nationwide newspapers. The research is focused mainly on type characteristic and frequency of these means in each periodical and their mutual comparision.
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Bohumil Markalous / Jaromír John (Contribution to the history of society and culture in the Czech lands of the first half of the 20th century)
ŠKRABAL, Luděk
This dissertation work is biographical study of Bohumil Markalous - Jaromír John (1882-1952). The aesthetician and promoter of culture life Markalous was publishing his literary works since the First World War under the name Jaromír John. Markalous works as professional journalist for daily news Lidové noviny, Právo lidu, Tribuna and for magazines Přítomnost, Naše doba, Magazín Družstevní práce, etc. He founded and was conducting magazine Bytová kultura (1924-1925)and the book edition Ars of the Orbis publisher (1924-1948). Markalous was personal friend of famous european architekt Adolf Loos and popularized his work and thoughts of the Czech environment. At the turn of 1920s and 1930s was Markalous conducting the editorial of a prominent Czech pictorial magazine Pestrý týden and participated on organization of a Prague social club Společenský klub. In the years between 1934-1946 he aimed his work to the literature and after the Second World War accepted the offer to establish department of aesthetics at the newly founded University of Palacký. One year in his life spend Markalous in Germany and France. The personal heritage of Markalous - John is stored in the separate fund of the Literatury archive of the Museum of Czech Literature in Prague. Majority of his literary, journalistic and aesthetic works as well as correspondence was published.
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About a language and style of the events in the years 1971 {--} 75 in Czechoslovak journals (Rude pravo, Mlada fronta, Svobodne slovo)
SVOBODOVÁ, Lenka
This graduation thesis is focused on the description of the language methods used in the texts of the most significat Czechoslovak journals in the years 1971 {--} 1975. The first part of thesis gives a brief characteristics of the publicist{\crq}s style and defines journalistic dilemma. Separated chapters give a brief summary of the events in the years 1971 {--} 75 and explain history and structure of the most significant Czechoslovak journals in the time of my observation. The second and also the most important part of my thesis is searching lexical methods used in texts: fashion words, cliché, phraseologisms, foreign words etc. Thesis is focused on the description of these methods and the characteristic of their practical use in the text.
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The analysis of irregular events
Pokalyukhina, Polina ; Toman, Prokop (advisor) ; Roll, Marek (referee)
The theme of the thesis is to explore various information regarding incidents. It is about the Russian-Georgian war that took place in August 2008. Firstly, there will be defined terms such as information, information society, concept of disinformation and when it may occur. There will be quoted Russian, American and European mass media, from which most of the information were drown. Then, thesis will be dealing with the issue of war between Georgia and Russia. In conclusion, there will be solved the problem of misinformation. The aim of this work is to explore the information, analyse them and ascertain the truth.
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Development and analysis of online news on the Czech market
Hlaváčková, Ivana ; Ševčík, Miroslav (advisor) ; Arltová, Markéta (referee)
A traditional printed newspaper is being replaced by an online one. This is one of the reasons why I in this thesis focus just on internet journalism. The online journalism servers I present in a relation to other periodicals -- newspapers, broadcast and television. The thesis describes and analyses main development trends in the Czech media market. It puts an emphasis on economic sections of general news and it also compares these sections with specialized economic servers. An important part of the thesis is focused on an analysis of reader's attendance which results in a rank of the most popular news servers. The model of the time series analysis is set up for two websites and it predicts future development trend in the number of real users of online news. The aim of this thesis is to provide a general view on the contemporary situation and also to describe the developmental tendency of online reporting. The result of the dissertation is the prediction of future development trend of online reporting servers.
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Analýza novinářské nezávislosti v segmentu stavebních spořitelen v souvislosti s jejich výdaji na reklamu
Lagová, Lucie ; Ševčík, Miroslav (advisor) ; Čermák, Petr (referee)
Diplomová práce zkoumá potenciální závislost mezi články o stavebních spořitelnách publikovanými v médiích během června 2005 a května 2006 a mezi jejich reklamními výdaji do relevantních médií. V teoretické části je představen historický vývoj tří stěžejních témat diplomové práce ? žurnalistiky, reklamy a public relations. V dalších kapitolách jsou představeny stavební spořitelny na trhu, jejich komunikační strategie, reklamní výdaje a články o nich publikované. Analytická část obsahuje dvě samostatné analýzy. Obecná analýza zkoumá existenci/neexistenci závislosti mezi články publikovanými v médiích a reklamními výdaji spořitelen bez rozlišení jednotlivých médií. Výběrová analýza pak zkoumá existenci/neexistenci vztahů mezi sledovanými proměnnými v závislosti na typu médií, a dále pak v jednotlivých mediálních titulech.
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