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CRM as a supporting marketing tool
DOLEŽAL, Pavel
The aim of this paper is to characterize software solution of CRM system BlueJet, product of the Compekon software company and evaluate its benefits for business companies which are using it. The next aim was to find out problems of these companies which were solved by using the system, conduct cost-benfit analysis in selected company and propose some recomendation for extending the profit of Compekon company.These objectives have been met.
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The explanatory power of the financial statements of the selected company.
ŠVECOVÁ, Vladislava
The objective of the Bachelor thesis is an assessment of the explanatory power of the financial situation of the company TIMAC AGRO CZECH s.r.o. The theoretical part deals with the content, structure and meaning of the individual financial statements. Also contains an overview of the basic techniques of financial analysis with a focus on ratio indicators and analysis of these indicators. In the practical part is first presented to the analysed company. The next part is devoted to the financial analysis for the period 2010 - 2011. The ratios were the profitability indicators applied, activities, indebtedness and liqutidy. A summary assessment of the health of the analysis of the company is in this part of the Bachelor thesis also used Altman Z-score. The final section is devoted to the evaluation of the results of financial analyses and specific recommendations and the influence of presentation of the individual items on the results of the financial analysis.
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Phytoremediation of air - plans and reality
Vaněk, Tomáš ; Maršík, Petr ; Soudek, Petr
Results obtained so far indicate that selected plants can be effectively used to remove contaminants from the air, both horizontally and especially near sources of contamination, such as roads. When choosing plants, it is necessary to pay attention to their sorption capacities, as well as their ability to survive in contaminated sites, which are also exposed to other stresses such as lack of moisture and salinity.
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Corporate culture in selected company
LHOTSKÁ, Monika
The purpose of my Bachelor's dissertation is assess a corporate culture in the organization. First part of B.D. has been processed theoretically. In the second theoretical part of B.D. I focused on one of the selected business which I fully explored. For the analysis of the corporate culture, I have used direct communication with the CEO (Chief Executive Officer) of the company, intra-office documentation, company web site in-formation and primarily evaluation from the questionnaire savings which was imperative to my work. From the research it resulted in that the corporate culture is most suitable to Role culture and Bet-the-company culture. Although the corporate culture appeared that is strong there are some areas where some insufficiency appeared.
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Selected forms of Selling the Organic Food - Retail Chains
JEŽKOVÁ, Zdeňka
The main aim of my thesis was to assess the current state of organic food selling in retail chains in terms of assortment range, requirements and sale culture and to suggest appropriate measures based on the data obtained. The theoretical part is focused on defining the concept of organic farming, through organic products right to organic food. The empirical part is focused on the evaluation of the supply list with specific types of organic products offered in individual stores, comparing the offer of organic food between retail units, and finally comparing the offer of organic food within the former districts. The analysis contains also summarized findings resulting from a questionnaire survey among retail business organizations. The conclusion of the empirical part is focused on answering presented hypotheses and proposing recommendations.
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Management model of project-oriented organizations of social sphere
PROKEŠOVÁ, Radka
The thesis "Management model of project-oriented organizations of social sphere" deals with the proposal of a management model for project-oriented organizations of social sphere using monitoring and evaluation processes. The proposed management model was based on qualitative research conducted in the selected institution, which was the Institute of Social Work of the Faculty of Health and Social Studies. (Institute of Social Work ? ISW). The reason for selecting this institution was the variety, scope of activities undertaken and development phase of the institution. Currently, as an integral part of institutions focusing on practical social work with the client is considered not only strategic management but also project management which favorably influences the efficiency of services as well as provides the possibility of obtaining resources for their financing. The degree of success of these projects is positively influenced by the processes of monitoring and evaluation, both in the planning phase of the project and during its implementation. On the basis of the qualitative research was proposed a management model for the selected Institute of Social Work. The management model is based on a set of monitoring and evaluation indicators that were, using synergy effects, incorporated in the proposal of database systems of ISW. Based on the values of proposed indicators obtained from the database system we can not only monitor but also assess the performance of the Institute of Social Work. Some of the indicators can be used to design development strategies of the ISW. The applicability of the established management model was assessed by the experts from different fields of management, but similarly focused institutions, in the form of semi-structured interview. Based on the expert opinion, this management model is applicable to other similarly oriented organizations. The model, according to the experts, would bring improvements in management of project-oriented organizations of social sphere with similar focus as the ISW.
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International trade in Malagasy succulents, protected by CITES
KOŠKOVÁ, Irena
Harvesting of endangered plant species from wild nature for trade purposes as well as reduction of natural habitats are the main reasons for lost populations in wild nature. CITES listed the endangered species, for which trade control is required, to its list. Included in the list is majority of Madagascar-based succulents plants. This thesis reviews trade with the Madagascar-based succulent plants protected by CITES between the Czech Republic and other countries. The trade was reviewed based on data from CITES Trade Database administered by UNEP WCMC for periods between 1992 and 2012. The most frequent reason of the trade with the selected group of plants was commercial interests. The main country of import and re-export was Madagascar with dominant share of specimens originating from wild nature. Almost all specimens were live plants from Appendix II. The share of represented genus in import, re-export and export was very similar. The development trends were not demonstrable from the statistical point of view.
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Choosed ethical problems in situation genetically damaged foetus
BLAŽKOVÁ, Petra
The choosen ethical problems connected with genetical malformations of fetus are very often discussed nowadays. This discussion is somehow connected with development of modern technologies in prenatal diagnostics. Is it ethically correct to admit termination of pregnancy if the fetus is genetically impaired. My diploma work deals with the views of parents whose children were born with malformations and also students of ZSF JCU. The main target of my work is to analyse views on prenatally diagnosed malformations of chosen group of respondents The theoretical part of ma work deals with the beginning of human life and prenatal malformations. I have noticed chosen ethical problems which are connected with prenatal malformations, prenatal diagnostics, termination of pregnancy and integration of disabled people in the society. The legal document are also mentioned. The practical part of my work deals with views of parents whose children were born with malformations and students of ZSF JCU. I apply the method of analytic research. The questionnaire survey is used. As respondent are chosen parents of disabled children and students of ZSF JCU because they can work with handicapped clients. Finally the statements are assessed and compared.
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