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Prostředí dopravní firmy
Francúzová, Andrea
Francúzová, A. Logistic company environment, Bachelor work 2010 This work is focused on identification of external and internal environment of logistic company. The goal of this work is to find suitable strategies to keep and strengthen its position on the market. PESTE analyse will be used to external environment survey, key actors according to Kotler will be used for branch analyse and "7S" McKinsey's company will be used for internal analyse. Thanks to obtained knowledges, SWOT analyse, which will be the base for creation of suitable strategies, will be compiled.
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The meanig and using marketing in retail
KUTHEILOVÁ, Adéla
The aim of the bachelor thesis was to determine whether the selected company uses marketing and propose changes that would lead to improving the current situation. The first part of the thesis is focused on obtaining theoretical basis. This base was obtained by studying literature. In the second part the author has analyzed company and its surroundings. Also marketing research has been carried out in the practical part. Thanks to the results of the analyzes and market research the author has created suggestions for improve the current situation.
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METHODS OF STRATEGIC MANAGEMENT
LOMSKÝ, Tomáš
The aim of my thesis is to analyse, with help of selected methods, the internal and external environment, define strong and week points, opportunities and dangers of the selected company. As well to execute, analyse, evaluate and propose the right strategy. To fulfill this goal, I had to analyse the company through the selected methods of the strategic management. I´ve used the following analyses in my thesis: STEP analysis. Porter model, Model of turbulency degree, Analysis of expandicity of the company and SWOT analysis
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