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National Repository of Grey Literature

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Merchandising of a make up segment within the chosen international company Vyskočilová, Marie ; Filipová, Alena (advisor) ; Zeman, Jiří (referee) This diploma thesis deals with merchandising. Merchandising is a new discipline achieveing a high development potential and being more and more important in the competitive business environment. The teorethical part describes the basic concepts of the merchandising, its definitions, types and possible merchandising strategies. The practical part explains and shows whole merchandising process of the make up merchandising on a real examples from the chosen international company. Detailed record

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