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National Repository of Grey Literature

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Draft of Optimization of Web Application for B2B Kovařík, David ; Weirich, Pavel (referee) ; Řešetková, Dagmar (advisor) The purpose of this thesis is to design optimization of a webpage application designated for the B2B sector, which should improve a user experience in a significant way. A user experience issue was solved by analytical activities oriented on the webpage of www.webstopar.cz. The results of the analysis were supplemented by a qualitative research. The result of the bachelor thesis is a design of optimization of particular aspects of a user experience. The design implementation should improve the webpage quality from the point of view of a user experience and also bring the benefit of 10% increase in users of the service offered on the webpage. Moreover, the final design of this work is generally applicable for a large variety of Czech and foreign webpages. Detailed record

Mathematical Models of Demand Trzaskaliková, Eva ; Půža, Bedřich (referee) ; Mezník, Ivan (advisor) The diploma thesis deals with the analyses of demand using standard tools of engineering mathematics. Mathematical models of demand, both single and multi- factor are investigated. Elasticity of demand is applied for decision making in price policy. Problems of optimization of demand reflecting utility and budget constraints are under consideration. Constructions of demand curve and compensated demand curve are presented. The text is accompanied by illustrative examples aiming at methodical aspects of the work Detailed record

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