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Marketing communication in the international cross-cultural environment
Anikienko, Valeriya ; Vávra, Oldřich (advisor) ; Koudelka, Jan (referee)
Master thesis is focused on examining the influence of cultural factors on the choice of international marketing communication strategy, with emphasis on communication in the online environment. The theoretical section is devoted to the description of possible strategies of marketing communication linked to the cultural context and current world trends. Furthermore, with the help of a secondary analysis of previous studies the question of influence of cultural factors in the online environment is explored, namely its influence on the design and content of websites. The practical part is based on the descriptive analysis of current trends in the selection of internet communication strategies by major international companies in the selected industries. The work is enhanced by the results of in-depth interviews with experts in the field of international and digital marketing.
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In situ calibration of acoustic emission sensors
Kober, Jan ; Převorovský, Zdeněk
Calibration of acoustic emission (AE) sensors is recommended when comparing results of separate experiments or when studying frequency content of AE events. However conventional methods of AE sensor calibration require a reference sensor and/or special test specimen, equipment which is not readily available for most. Furthermore the calibration results are only approximately transferrable to practice, because they depend on bonding conditions and mechanical properties of the medium. A reference-free in situ method of sensors frequency responses determination based on standardized reciprocal calibration and time reversal method is proposed.
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Importance of Technical and Hygienic Standards in International Trade
Nedvědová, Andrea ; Štěrbová, Ludmila (advisor) ; Zamykalová, Miroslava (referee)
The purpose of my thesis is to analyse the importance of technical and sanitary standards harmonization for international trade. The first chapter describes the global perspective of standardization and attitude of WTO to the harmonization process. It also outlines an overview of actors involved in the process of creation and implementation standards and WTO relations with other organizations cooperating in the standardization process. The second chapter focuses on harmonization and its historical development in the European Union. It describes the vision of EU harmonization within the next years. The third part addresses the effects of standardization on the Czech Republic. There are presented specific procedures and rules applied in the Czech Republic. Conclusions are provided in the closing part which summarizes the current issues.
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Návrh standardizace systému nakládání s odpady v rámci řešení starých ekologických zátěží
KAP, s.r.o., Praha ; Vašek, Luboš ; Veselý, Pavel ; Jurák, Jan ; Sedláček, Miloslav ; Sedláčková, Kateřina
Úkolem projektu je provést analýzu starých a nových zátěží v oblasti nakládání s odpady a na základě této analýzy navrhnout standardní postupy (metodiky), které umožní na základě stanovených hodnotících kritérií určovat konkrétní způsoby nakládání s odpady, vzniklými v rámci starých, resp. nových zátěží.
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Návrh standardizace systému nakládání s odpady v rámci řešení starých ekologických zátěží
KAP, s.r.o., Praha ; Vašek, Luboš ; Veselý, Pavel ; Jurák, Jan ; Sedláček, Miloslav ; Sedláčková, Kateřina
Úkolem projektu je provést analýzu starých a nových zátěží v oblasti nakládání s odpady a na základě této analýzy navrhnout standardní postupy (metodiky), které umožní na základě stanovených hodnotících kritérií určovat konkrétní způsoby nakládání s odpady, vzniklými v rámci starých, resp. nových zátěží.
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Standardization of nursing care as an integral part of preparation for the accreditation survey
ŠIMÁČKOVÁ, Alexandra
The Diploma thesis deals with standardisation of nursing care in the context of preparatory work for accreditation survey, i.e. a mutual harmony between standards developed in health care institutions and those developed by the SAK ČR accreditation commission. Standardisation is a process of setting essential rules which should guarantee providing a high quality nursing care. These rules (standards) enable to evaluate the quality of all nursing activities. Nurses should be aware of standardisation process and be actively engaged in it. The theoretical part describes the part of Czech nursing system concept focused on the quality of nursing care, defines the quality itself, maps the systems which help improve the quality of nursing care in health care institutions and refers to the formation of nursing standards. Practical part deals with five aims stated at the beginning: To map the quality of standardisation in nursing care as a preparatory part of accreditation survey. To find out if nursing care in hospitals is carried out through the method of nursing process. To find out if nursing care is supported by properly kept documentation. To find out if the needs of education were considered for all patients. To find out if nurses are aware of the importance of nursing care standardisation. We chose a quantitative research method. To collect the research data we used anonymous questionnaires. Each of the hospitals was given 50 questionnaires, i.e. 250 in total as the research group was made by respondents from the hospitals in Jindřichův Hradec, Pelhřimov, Tábor, Písek a Havlíčkův Brod. 230 completed questionnaires were returned and 204 of them represented then the research group. Within the research, we accomplished the aims stated, and proved these hypotheses: Hypothesis 1 (H1): The hospitals meet all requirements of accreditation survey of nursing care standardisation. H2: Nursing care in the hospitals is carried out through the method of nursing process. H3: Nursing care in the hospitals is supported by properly kept documentation. H4: The needs of education were considered for all patients and recorded in the nursing documentation. H5: The nurses are aware of the importance of nursing care standardisation. The quantitative research resulted into the statement that all hospitals meet the requirements of accreditation survey of nursing care standardisation. Nursing care in the hospitals is carried out through the method of nursing process which is properly recorded in nursing documentation. It was also found out that the needs of education were considered for all patients and properly recorded in the nursing documentation. The nurses are aware of the importance of nursing care standardisation. The facts resulted from the research prove that the quality of nursing care in the chosen hospitals is very high and meets the requirements of accreditation standards. The research findings will be offered to the hospital managements as an educational material for nurses and midwives.
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