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The evaluation of accredited projects on developement of the catchment area of municipality Vacov
Kozáková, Lucie ; Krejčová, Nikola (advisor) ; Tomešová, Jana (referee)
KOZÁKOVÁ, Lucie. The evaluation of accredited projects on developement of the catchment area of municipality Vacov. Prague: Faculty of Economics, University of Economics, Prague, 2012. 40 pages. Bachelor thesis. This bachelor thesis deals with the influence of selected subsidy financed projects in municipality Vacov and thein impact on catchment area of municipality Vacov. The aim of this bachelor thesis is to determine whether implemented and Europian Union financed projects have had an influence on catchment area of municipality Vacov. In the first part, this thesis is focused on defining of basic theoretical and methodological concepts and thoeries dealing with catchment area definition followed by socioeconomical characteric of municipality. Second part of this is focused on implemented projects. It specifies selection kriteria of selection two projects, describes and analyzes them. The first project Reconstruction of medical care infrastructure in Vacov region was devided into three parts in ordet to simplify research -- doctor's offices, pharmacy and emergency service. Each of these parts has been explored by analysis of acquired data and by survey/inquiry. Through the implementation of these methods positive impact on the mucipality's catchment area has beeb demonstrated. As second project named Reconstruction of public spaces to multipurpose facility for human resources development has been selected. From comparison of analysed data results the fact, that this project does not fullfill its purpose and has no impact on the size on catchment area of municipality Vacov. The catchment area of municipality Vacov has been enlarged just in medical services area.
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Analysis of the shopping centre market in the Czech republic and Slovakia
Škodáčková, Gabriela ; Průša, Přemysl (advisor) ; Brabec, Petr (referee)
ŠKODÁČKOVÁ, Gabriela: Analysis of the shopping centre market in the Czech Republic and Slovakia. Bachelor Thesis. Prague: University of Economics, Prague, Faculty of International Relations, Department of Retailing and Business Communication, 2011. 60 p. Thesis head: PRŮŠA, Přemysl. Dominant theme of the bachelor thesis is the analysis of shopping centre market in the Czech Republic and Slovakia. The thesis is devided into three chapters. The first chapter defines the concepts of retailing from the theoretical aspect. The second part also consists of the theoretical disclosure, describing the evolution of retail units since the first retail markets had shown up in the seventh century. In the meantime the real retail market started to grow in the USA. Across the world, developers of shopping centers have broken free of their traditional boundaries, explore new markets and new territories. As Europe could not resist incoming trends, shopping centers started to appear concurrently in the Czech Republic and Slovakia too. Based on the historical data and figures from the previous shopping centre's development, as well as considering the theoretical characteristics of simple Central European retail formats, the aim is to shadow the shape of future retail formats to be build in coming years in the Czech Republic and Slovakia. The shopping center of 2015 will likely be a unique hybrid, slightly different than what we used to know. The third part content is focused on the analysis of two model shopping centers. One is located in the Czech Republic -- NISA Shopping Center in Liberec and the other stands in Slovakia, Banská Bystrica and it is called EUROPA Shopping Center. The conclusion is rather analythical. Besides the SWOT analysis of the centres it specifies the way of dellimitation of catchment areas. At the close of theoretical part research was made within the group of local inhabitants, showing interesting results in circumscriptioning of customer profile. catchment area, competition, customer profile, location analysis, retail formats, retail history, retail market, retail stock, shopping center, socio-economic situation
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Marketing research during development of the shopping centre Černý Pelikán
PETERKOVÁ, Pavla
Master's thesis "Marketing research during the development of the Black pelican shopping centre" deals with the use of marketing research in the preparatory and the operational phase of the project Black Pelican shopping centre. The shopping centre is to be completed in the downtown of the České Budějovice in 2011. Theoretical part of the thesis dealing with the basics of marketing research is followed by the marketing research analysis during the preoperational part of the project. In this analysis, particular emphasis is set on the methodology of the carried out studies and on the summary of the importance of the marketing research in the project of Black Pelican shopping centre.. Next part of the thesis deals with the importance of the marketing research since the opening of the commercial gallery Black Pelican. . Beside the specific research studies that are proposed in this part of the thesis and that should be implemented, their organizational backup is also described.
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