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Development of the Construction of Residential Property in Brno-Lesná
Szakácsová, Diana ; Gardášová, Alena (referee) ; Klika, Pavel (advisor)
This diploma thesis is dealing with development construction of residental real estates in the area of Brno-Lesná. It is concentrated on the development of real estate from the beginning of development until novadays. It is also includes Lesná´s history. The work is divided into few parts described in time periods. The highest quality development was during in 1963. The work contains maps, where we can see how the area was growing
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Development of the construction of residential properties in Brno-Pisárky
Urbancová, Veronika ; Martincová, Jana Victoria (referee) ; Horňáková, Romana (advisor)
This Diploma thesis is dealing with development construction of residential real estates in the area of Brno – Pisárky from the beginning of development in the end of 19th centuries till present. It is includes the history of this area and development of this location in the future. This thesis is divided into few construction periods, where are described in detail survey of significant residential buildings including pictures and photographs. The highest quality development was during inter-war period with beginning of functionalism. Development of this area is almost finished in the seventies of 19th century and from this time it is built just a few of new buildings or building attics or reconstruction. This thesis also contains historical maps, where we can see how was the area amplify and development.
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RESIDENTIAL DEVELOPMENT ON THE CZECH MARKET AND ITS MARKETING COMMUNICATION
Hašková, Kateřina ; Drozen, František (advisor) ; Svatoň, Ondřej (referee)
Bachelor thesis summarizes the basic theoretical knowledge of marketing, defines marketing mix and its tools. More attention is paid to those, which are the most current for communication of residential marketing, namely communication mix tools. Then the paper deals with the concept of civil engineering and selects the development and subsequent residential development. Briefly describes its evolution, current situation in the Czech Republic and provides basic features of development marketing. Following section is specifically devoted to most used tools of marketing communication in residential property development, advertising, public relations, sponsorship and interactive marketing. Then the paper examines the problems of overproduction and excessive possibilities of choice in existing markets and increasing difficulty of finding the path to a customer. Purely practical concluding part gives examples of marketing communication of major residential developers on the Czech market. Finally, follows an assessment of studied facts and an estimate of future trends.
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