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Výukové programy "Zdravá výživa a regionální potravina"
KUBÍKOVÁ, Marcela
The aim is to develop an educational program with modifications for secondary schools with an emphasis on environmental theme "Healthy diet" based on the analysis of the role of school meals in the education of pupils and students to sustainable development and to the development of sustainable systems of production, distribution and consumption of food in the country. The theoretical part of the preparatory phase and the creation of an educational program with thematic blocks focusing on healthy eating and local food gathering was held and the study of educational and methodological materials, curricula system in the Czech Republic. The practical part includes a new tutorial called , designed for students of secondary schools and secondary vocational schools suited for environmental theme "Healthy Nutrition". This part further includes the evaluation and evaluation program usability in practice
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Brand perception
VAŇKOVÁ, Veronika
The aim of this bachelor work was to analyze the perception of selected brands from the customer's perspective and from the perspective of brand founder called Regional Agrarian Chamber of the South Bohemian Region. To determine the attitudes of opinion on brand perception by the customer, I developed a questionnaire survey using semantic differential. First hypothesis, which argues that the selection of food plays an important role in regional mark at least half of the respondents, was refuted. Customers perceived the regionality as the most important criterion. The research showed that for respondents is very important high quality, but also the lower price and best evaluation are very important criterions for customers. Hypothesis number 2, which says that the brand owner CHJ has a more positive picture of the perceptions of customers than it is in reality, was confirmed. Founder CHJ brand has a positive idea of the perception of the brand, but the differences between this perception are not noticeable because of their own research, brand perception among its customers. When proposing to amend the emphasis was on increasing brand awareness. For this purpose, it was suggested to isme magazine in every three months. Consumers were presented by the newly awards manufacturers with their products. Distribution and financing was mainly doing by the Regional Chamber of Agriculture of the South Bohemia. In conclusion, the CHJ brand is not completely unknown in the eyes of the customer. It creates a certain image that customers perceive and which over time will become stronger and stronger. The fact that it really was so, they can make suggestions and recommendations given in this work.
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Production and offer of regional and organic products in South Bohemia region and in county town
MARTAN, Jan
Organic food is a food product that is obtained from organic products and a limited amount of authorized additives defined technological process according to special regulation and the control regimen. Regional foods are due to short transport distances much fresher than food that has circulated for a long time. Regional foods tend therefore usually taste better and more valuable nutritional properties. Equally important is the fact that the closer the food to the consumer, the less loaded environment during transportation. The aim of the thesis is to evaluate the structure offers regional food and organic food producers to seek their districts Prachatice, and Strakonice Czech Budejovice. When evaluating the questionnaires, it was found that two-thirds of respondents regularly buy organic or regional food. Most often it is bought at a store in a specialized department.Most of the respondents to pay extra for regional food for a month for her to spend in the range of 200 to 500 CZK.
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Analysis of the effective use of local produce, networking and promoting market.
MELOUN, Martin
This work focuses on making a list of most important suppliers of food materials of Jindrichuv Hradec vicinity that supply or could be supplying school kitchens in this region and also the suppport of application of regional, seasonal and green wholefood in school facilities in South Bohemia, especially in Jindrichuv Hradec vicinity. It shows the possibilities of using programs supporting the creation of supplier-receiver relationship including evaluation of factors influencing the creation of relations and their sustainabilty a efficiency. As regards the information received from asked school kitchen chefs, it is known that the lack of information concerning the local dealers is to blame when it comes to higher purchase of local products. This demand could fulfill program called "Product map" (the lists of local suppliers and school kitchens) from the project "Chutná Hezky.Jihočesky" on the condition that there will be enough registered local suppliers. The results state that of 52 suppliers included on the list only 3 confirmed the registration which is 6 percent. Supporting of registration into this project would fulfill the request of school kitchen chefs which is to get an easily reachable and complete summary of local suppliers and also the aim of the project "Chutná Hezky.Jihočesky" which demands higher application of local fresh and seasonal food in South Bohemian school kitchens.
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Regional foods and its importance.
TVRZICKÁ, Nela
This bachelor work is focused on regional food and their meaning in general. It also examines awareness of regional food among women in general public. The theoretical part deals with general characteristic of regional food and with their importance in Czech Republic. It is concerned with institutions which are devoted to development of these regional foods in Czech Republic. It is also focused on regional food in history and abroad, especially in Europe and in our closest neighbors. Then it is dedicated to thirteen regions in Czech Republic. There is general characteristic of a local climate for each region and possibilities for agriculture. Three award-winning foods and their producers are written and slightly described for each region. The practical part focuses on discovering awareness of regional food among working women and retired women in the form of questionnaire. The gained data are processed and then graphically represented. 88% of respondents usualy buys regional food.
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Food quality in the Czech market - regional food
Zanklová, Ivana ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
This work deals with the labeling of food quality marks in the EU and the Czech Republic with a focus on Regional food branding. The first chapter describes the labeling of quality brands in the EU and on the Czech market. The second chapter describes the brand and Regional food competition. Then there is the evaluation of our own research on these brands. The last chapter is devoted to creating a new marketing strategy for the store Jednota, consumer cooperatives in Toužim.
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