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Use of marketing mix in tourism for the region Český Krumlov
GUTWIRTHOVÁ, Renata
My bachelor thesis deals with {\clq}qUse of marketing mix in tourism for the region Český Krumlov``. First part consists of marketing theory, marketing mix {--} product, price, place, promotion and tourism. Second part is the analysis of marketing mix. I have decided to obtain informations about this region, because I was born in Český Krumlov. Also Infocentrum in Český Krumlov and Bohemia Properties a.s. are interested in the results of my bachelor. The region Český Krumlov is located in southern part of Bohemia. It's an area full of forests, streams and rivers, which are most popular in our country. Český Krumlov is from the perspective of tourism highly specific region with many sightseeing attractions and cultural events. The basic package would include accommodation and catering. Packages for couples with following themes: "Natural beauty of the region Český Krumlov" and "Architectural Treasures of the region Český Krumlov". In my opinion, this region offers numerous possibilities and options to create different products - packages such as: weekly holiday, weekends, school trips, stays for seniors, holidays for families with children, various thematic stays, etc. Prices of packages are set by season and category of accommodation. Whereas accommodation affects the total cost the most. The package includes accommodation with breakfast, transportation and guide services. It is also possible to use discount for early purchase. Means of transport can be different: bus, train, boat or car. Promotion of products is positive. I would recommend promoting packages to address travel agencies. In public relations I would suggest better cooperation with businessmen in the field of tourism in the region of Český Krumlov.
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