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National Repository of Grey Literature 11 records found  previous11 - 11  jump to record: Search took 0.00 seconds. 
Místo v mysli: měření image a management značky (na příkladu malých moravských měst)
 Frantál, Bohumil
The lecture deals with the concepts of image and place branding on example of small Moravian towns and different quantitative and qualitative methodological approaches and measure techniques are described within. A general typology of the images of town (as ideal types) - reflecting the Tuan´s concepts of public symbols and fields of care - was created on the basis of results from own empirical research (surveys). The author also tried to apply the theory of social roles on towns and their social functions and some practical problems concerning the brand management of towns were discussed on example of concrete towns.
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National Repository of Grey Literature : 11 records found   previous11 - 11  jump to record:
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