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	Význam vlivu vnímání na kurzy akciového trhu Holoubková, Klára The author has quantified the impact of perception of economic subjects through the Facebook social network on the stock prices. The contribution of this paper is both theoretical and practical. The theoretical part summarizes the results of previously published papers on this topic. The practical part concerns about the confirmation of the influence of perception of the stock market via regression analysis and moving correlation at chosen companies. The recommendation is mainly aimed at the marketing and the PR department. The author also takes into consideration the possibility of using social networks to confirm the development of economic variables based on the current perception of news and information by the economic subjects. Detailed record
	Estimate of dicount rates for purposes of evaluation Hackl, Zbyněk ; Brada, Jaroslav (advisor) ; Šedivý, Jan (referee) The Diploma Thesis deals with the problems of an estimate of the discount rate and the single parameters used especially in the two basic methods for its determination: the surcharge (premium) method and the CAPM model. In the first part there are presented the effects which influence the discount rate and thus also the method of its estimate. The second part of the thesis describes the surcharge (premium) method which includes an estimate of the riskfree rate, the risk premiums and the liquidity premium. The third part of the work is devoted to the CAPM model, and it is divided into two chapters. Firstly, the CAPM model is derived in chapter 3. Then, in chapter 4, there are presented the possibilities of estimate of its single parameters and premiums which are most frequently added to the basic CAPM model. Detailed record
	Model CAPM - theory and empirical testing Kmoníček, Petr ; Pošta, Vít (advisor) ; Nečadová, Marta (referee) The first part of bachelor thesis contains a derivation of the capital asset pricing model (CAPM). The second part of the work focuses on the functionality of CAPM in practice, ie. empirical testing of CAPM on the specific stock titles traded on the Prague Stock Exchange. Detailed record

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