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National Repository of Grey Literature 12 records found  previous11 - 12  jump to record: Search took 0.00 seconds. 
Analysis of marketing communication companies in the South Bohemian segment of prefabricated wooden houses
 Zimčíková, Michaela ; Novák, Michal (advisor) ; Oberhel, Martin (referee)
The object of this thesis is to analyze the marketing communication within the field of prefabricated wooden houses. Through personal interviews with selected companies from Southern Bohemia, insight will be provided on how the aforementioned companies communicate with their respektive customers. Through competitive analysis of these findings, a comparison and conclusionary statement will be drawn by the tools of marketing communication that are typical for this type of segment. An integral part of the thesis will also use the synthesis of scientific literature in order to compare marketing communication tools used in practice with recommended literary references. Presented results can serve as a guide for companies striving for awareness of their strenghts and weaknesses within the field of marketing communications.
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Analysis of marketing activities of the contruction company SMP CZ a.s.
 Doksanská, Tereza ; Skokanová, Dagmar (advisor) ; Jech, Jan (referee)
This Bachelors degree work is focused on the marketing activities of a construction company. The work consists of two main parts: a theoretical and practical.The first part deals with general theoretical knowledge of marketing in the building industries and it's basic specifics. The practical part illustrates marketing activities of the construction company SMP CZ a.s., it evaluates it's internal and external environments, analyses the strenghts, weaknesses, opportunities and threats and it also focuses on it's marketing communication. Important part of the work is marketing research that shows investment opportunities of SMP CZ a.s. A kind of summary of the findings are practical recommendations for SMP CZ a.s.
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National Repository of Grey Literature : 12 records found   previous11 - 12  jump to record:
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